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What is Adobe Analytics Data Feed?

Adobe Analytics Data Feed is a powerful tool used by large enterprises to collect and analyze their web and mobile data. The data feed provides granular, raw data that can be customized to cater to specific business needs. This allows companies to gain deep insights into user behavior and optimize their marketing strategies accordingly. By leveraging the wealth of information provided by Adobe Analytics Data Feed, organizations can enhance their decision-making processes and drive growth.

What is GoodData?

GoodData is an advanced analytics platform designed for large enterprises, offering powerful data visualization and reporting capabilities. It helps organizations make data-driven decisions by visualizing complex data sets in an easily digestible format. GoodData's robust features enable companies to create custom dashboards, reports, and visualizations that align with their unique business requirements. By using GoodData, enterprises can uncover hidden trends, identify opportunities, and improve their overall performance.

Connecting Adobe Analytics Data Feed to GoodData

There are several ways to connect Adobe Analytics Data Feed to GoodData:

  • Obtain an Adobe Analytics Data Feed export file containing the required data, which can be in CSV or TSV format.
  • Upload the exported data file to GoodData's cloud storage or an S3 bucket.
  • Use a third-party ETL (Extract, Transform, Load) tool to automate the data extraction and transformation process. This can help you load data from Adobe Analytics Data Feed to GoodData more efficiently.
  • Create custom scripts to parse the Adobe Analytics Data Feed raw data and format it according to GoodData's requirements.
  • Use the GoodData API to import data from Adobe Analytics Data Feed and create the necessary data structures for visualization.
  • Instead of using manual processes or custom scripts, consider using a data connector like Improvado to seamlessly connect Adobe Analytics Data Feed to GoodData.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adobe Analytics Data Feed to GoodData with Improvado

Improvado is the best solution to connect Adobe Analytics Data Feed to GoodData for several reasons:

First, Improvado automates the entire data pipeline, from extraction and transformation to normalization and visualization. This saves time and resources compared to manual processes or custom scripts.

Second, Improvado's data connector offers a wide range of metrics and dimensions that can be automatically extracted from Adobe Analytics Data Feed, ensuring that you have access to the most relevant data for your analysis.

Third, Improvado is scalable, customizable, and able to handle large volumes of data, making it an ideal solution for large enterprises with complex data requirements.

Lastly, Improvado offers high-quality customer support, ensuring that you have the help you need to successfully connect Adobe Analytics Data Feed to GoodData.

Summary of connection Adobe Analytics Data Feed to GoodData

In summary, connecting Adobe Analytics Data Feed to GoodData provides numerous benefits, allowing organizations to analyze and visualize their marketing data effectively. By using Improvado as the data connector, businesses can enjoy scalability, customization, high-quality customer support, and the ability to process large volumes of data. Improvado also enables companies to centralize their marketing and sales data, making it easier to gain valuable insights and make data-driven decisions. To explore the benefits of using Improvado to connect Adobe Analytics Data Feed to GoodData, book a call with one of our experts today.

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Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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