Connect Adobe Analytics Data Feed to Domo to Streamline Marketing Analytics

Accelerate data connection between marketing platforms with Improvado.

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What is Adobe Analytics Data Feed?

Adobe Analytics Data Feed is a powerful tool that allows large enterprises to access granular, raw data from their Adobe Analytics account. This raw data can be used to gain deeper insights into customer behavior and marketing performance. By utilizing Adobe Analytics Data Feed, companies can improve their decision-making process, optimize marketing campaigns, and enhance the overall customer experience.

What is Domo?

Domo is a leading cloud-based business intelligence (BI) and data visualization platform designed for enterprise companies. Domo enables organizations to aggregate, analyze, and visualize their data in real-time, providing valuable insights that drive better business decisions. With its user-friendly interface and powerful data integration capabilities, Domo helps companies streamline their data management processes, improve collaboration across teams, and ultimately, make data-driven decisions to achieve their strategic goals.

Connecting Adobe Analytics Data Feed to Domo

Connecting Adobe Analytics Data Feed to Domo can be achieved through several steps:

  • First, ensure that you have access to both Adobe Analytics Data Feed and a Domo account.
  • Next, extract the data from Adobe Analytics Data Feed by scheduling regular data exports or using Adobe's API to access the raw data.
  • Once the data is extracted, it needs to be transformed and normalized to ensure compatibility with Domo's data model. This process may involve cleaning and restructuring the data, as well as mapping the fields to Domo's standard schema.
  • After transforming the data, it's time to load it into Domo. This can be done using Domo's native data extraction and load capabilities or by utilizing a third-party ETL (extract, transform, load) solution.
  • Finally, create visualizations and reports in Domo to analyze and explore the Adobe Analytics Data Feed data, uncovering valuable insights and trends.
  • Alternatively, you can use Improvado to connect Adobe Analytics Data Feed to Domo, simplifying the entire process and eliminating the need for manual data extraction, transformation, and loading.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adobe Analytics Data Feed to Domo with Improvado

Improvado is an advanced marketing analytics platform that offers a comprehensive solution for connecting Adobe Analytics Data Feed to Domo. With its powerful data extraction, transformation, normalization, and visualization capabilities, Improvado simplifies the entire process and ensures seamless data integration between the two platforms.

By using Improvado, you can automatically extract metrics and dimensions from Adobe Analytics Data Feed and easily import them into Domo. This eliminates the need for manual data handling, reduces the risk of errors, and saves time and resources. Moreover, Improvado's scalability, customization options, and high-quality customer support make it the ideal solution for connecting Adobe Analytics Data Feed to Domo.

Summary of connection Adobe Analytics Data Feed to Domo

In summary, connecting Adobe Analytics Data Feed to Domo allows enterprises to leverage the full potential of their marketing data by combining the power of Adobe's granular data with Domo's advanced data visualization capabilities. Improvado's comprehensive marketing analytics platform simplifies this process, enabling companies to centralize their marketing and sales data, process large volumes of data, and easily visualize and analyze their data in Domo. With its scalability, customization options, high-quality customer support, and robust data integration capabilities, Improvado is the best solution for connecting Adobe Analytics Data Feed and Domo. To learn more, book a call with an Improvado expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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