Adobe Analytics Data Integration | Web Analytics ETL

Connect Adobe Analytics and let AI agents query traffic, conversions, and customer segments alongside campaign data from 1,350+ marketing sources.

1,350+ data sources
Any warehouse or BI tool

improvado.io/agent · Adobe Analytics

Improvado Agent

Connected to Adobe Analytics

Show me our mobile app conversion funnel for the past 30 days, broken down by device type.

Your mobile app had 847,293 sessions with a 3.2% conversion rate. iOS users converted at 4.1% while Android was at 2.6%. The checkout abandonment rate increased 18% week-over-week.

Create a segment for high-intent Android users who viewed product pages but didn't convert, then export it to our email platform.

Segment created with 12,847 users. Exported to your email platform and tagged as 'Android-Cart-Abandoners-Dec2024'. Average session duration for this segment was 4m 32s.

Trusted by data-driven teams

1,350+

Integrations

200+

Adobe Analytics Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect Adobe Analytics data automatically

Improvado connects to Adobe Analytics APIs to extract your web analytics data continuously. Pull traffic metrics, conversion funnels, customer segments, and eCommerce data without manual report exports. Your Adobe Analytics data refreshes on automated schedules, ensuring dashboards always reflect current website performance. Custom variables, calculated metrics, and segments sync automatically.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Adobe Analytics API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,350+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Adobe Analytics through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unify web analytics with marketing data

Improvado's Marketing Common Data Model combines Adobe Analytics with advertising data from Google, Facebook, and 1,350+ other platforms. Analyze the complete customer journey from ad impression to website conversion, measure marketing attribution across channels, and calculate true ROI for every campaign. Your data team gets consistent metrics and dimensions across web analytics and advertising platforms.

Adobe Analytics API 2.0 · OAuth 2.0 + JWT · hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from Adobe Analytics

Object	Fields
Page Views	page page_url site_section server referrer time_spent
Visits	visit_num entry_page exit_page visit_duration page_views bounce_flag
Conversions	event_name evar1-250 prop1-75 revenue orders units
Traffic Sources	tracking_code campaign channel referring_domain search_engine search_keyword
Custom Events	event1-1000 success_event numeric_event currency_event serialization

How it works

From connection to autonomous action in three steps

Connect

Connect your Adobe Analytics account using OAuth 2.0 authentication. The agent accesses your report suites, segments, calculated metrics, and real-time data streams through Adobe's Analytics 2.0 API.

Ask

Ask questions like 'Which traffic sources have the highest lifetime value?' or 'Show me conversion rate trends by device category for Q4' or 'What's our bounce rate for users from paid social compared to organic search?'

Act

The agent creates custom segments based on behavioral patterns, exports audience lists to activation platforms, configures anomaly detection alerts for key metrics, and generates scheduled reports with specific dimension breakdowns.

Use Cases

What you can answer with Adobe Analytics data

Each question maps to a report Improvado pulls from Adobe Analytics, with the fields it uses.

Which marketing channels bring orders and revenue?

The Reports template pulls the Adobe Analytics dimensions and metrics you choose. Pair Marketing Channel with orders and revenue to compare channels.

Report

Reports

Fields

Marketing Channel
Visits
Orders
Revenue

Which entry pages lose visitors right away?

Entries and bounces by entry page show where visits end on the first page. Divide bounces by entries for each page.

Report

Reports

Fields

Entry Page
Entries
Bounces

Can we reuse our Adobe segments and calculated metrics?

Segments Entity and Calculated Metrics Entity list the ones defined in your account. The Reports template can apply a segment to the data it pulls.

Report

Reports

Fields

Segments ID

Reports and fields as listed in the Improvado platform on 3 October 2026. Up to 90 days of history per extract. You pick the dimensions and metrics when you set up the extract.

AI Agent Access

Your agent doesn't just read Adobe Analytics — it connects journeys to revenue

AI agents query conversion funnels, customer segments, and eCommerce metrics from Adobe Analytics. Ask "what's the conversion rate for users from Google Ads?" or "show customer journey paths that lead to highest LTV." The agent correlates web behavior with campaign spend across all channels to identify which marketing touchpoints drive conversions.

Explore MCP →

Read

The agent reads session data, conversion funnels, traffic sources, eVar and prop values, calculated metrics, pathing reports, segment definitions, real-time event streams, and historical trend data across all connected report suites.

Write

The agent creates and updates segments, configures calculated metrics, sets up intelligent alerts with custom thresholds, exports audience definitions to Experience Cloud destinations, and schedules recurring reports with specific filters and breakdowns.

Monitor

The agent monitors conversion rate fluctuations, traffic anomalies by source, bounce rate changes across entry pages, cart abandonment patterns, page load performance metrics, and cross-device user behavior shifts.

Improvado Agent · Adobe Analytics

You

Show me top landing pages by revenue for our winter sale campaign

Landing Page Performance

Page	Sessions	Revenue Impact
/winter-sale/outerwear	34,219	+$127K
/winter-sale/boots	28,847	+$94K
/winter-sale/accessories	19,332	+$41K
/winter-sale	15,628	+$38K
/winter-sale/base-layers	11,094	+$29K

5 landing pages · 109K sessions · $329K total revenue

You

Set up an alert if checkout completion rate drops below 2.5% for any product category

Alert Created

Monitoring 8 product categories · Current avg: 3.1%

Works with

ClaudeChatGPTCursorGeminiAny MCP Client

Destinations

Send Adobe Analytics data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Adobe Analytics as one of 1,350+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,350+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What Adobe Analytics data can Improvado extract?

Improvado extracts traffic metrics, conversion data, custom events, eCommerce transactions, and audience segments from Adobe Analytics. This includes pageviews, sessions, bounce rates, goal completions, and revenue metrics. Custom variables, calculated metrics, and advanced segments are also supported.

Can I get Adobe Analytics data at the hit level?

Yes, Improvado can extract granular hit-level data from Adobe Analytics including individual page views, events, and conversion actions. This enables detailed customer journey analysis and advanced attribution modeling. Hit-level data requires additional configuration and may impact sync times.

How does the integration handle Adobe Analytics custom variables?

Improvado automatically detects and extracts custom eVars, props, and events configured in your Adobe Analytics implementation. Custom variables maintain their original names and data types in your warehouse. The integration adapts when you add new custom variables without requiring reconfiguration.

Does Improvado support Adobe Analytics segments and calculated metrics?

Yes, Improvado can extract data for predefined segments and calculated metrics from Adobe Analytics. This includes both Adobe's default segments and custom segments you've created. Calculated metrics are pulled with their computed values, enabling consistent reporting across platforms.

What's the data freshness for Adobe Analytics integration?

Adobe Analytics data can refresh multiple times daily, with most metrics available within 2-4 hours of website activity. Real-time reports aren't supported due to Adobe's API limitations, but near real-time data supports daily optimization needs. The Reports extract backfills up to 90 days of history.

Can I combine Adobe Analytics with other web analytics platforms?

Yes, Improvado normalizes Adobe Analytics data alongside Google Analytics, Mixpanel, and other analytics platforms using consistent field names and metrics. This enables cross-platform analysis and validation of web analytics data. You can compare traffic sources, conversion rates, and user behavior across different analytics tools.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff Lee

Head of Social, Media Buy, Influencer & Marketing Data, ASUS

Read story

“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc Cerniglio

Insights & Automation Manager, Chacka Marketing

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Put an AI agent on your Adobe Analytics today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.

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