Integrate AOL Advertising and Twitter data into a single marketing dashboard

With Improvado you can merge marketing data from AOL Advertising and Twitter on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect AOL Advertising and Twitter to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from AOL Advertising

AOL Advertising helps marketers, enterprises, and agencies promote their products and services via the AOL news platform. Improvado created a connector that extracts marketing data from AOL via the API and streamlines all data to your dedicated storage. With this AOL connector, you can monitor how users interact with your integrated ads, track the cost-per-lead, and keep an eye on creatives that attract the most people. Having all this information visualized, you can draw up comprehensive marketing reports that reveal previously overlooked insights.

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Streamlining data from Twitter

Social media platform Twitter offers its Twitter Ads service, which allows you to create, manage, and optimize campaigns targeted at Twitter users. The Twitter integration can seamlessly import data from your Twitter account, such as retweets, favorites, link clicks, page visits, and direct messages.‍With the Twitter connector, you can sync your Twitter marketing data with your marketing automation solution and use the data for email marketing, lead generation, and social media campaigns. It also allows you to integrate your Twitter data into your other platforms, such as your email marketing database and website.

FAQ

Streamlining data from AOL Advertising

AOL Advertising helps marketers, enterprises, and agencies promote their products and services via the AOL news platform. Improvado created a connector that extracts marketing data from AOL via the API and streamlines all data to your dedicated storage. With this AOL connector, you can monitor how users interact with your integrated ads, track the cost-per-lead, and keep an eye on creatives that attract the most people. Having all this information visualized, you can draw up comprehensive marketing reports that reveal previously overlooked insights.

Merging AOL Advertising data with other connectors

Streamlining data from Twitter

Social media platform Twitter offers its Twitter Ads service, which allows you to create, manage, and optimize campaigns targeted at Twitter users. The Twitter integration can seamlessly import data from your Twitter account, such as retweets, favorites, link clicks, page visits, and direct messages.‍With the Twitter connector, you can sync your Twitter marketing data with your marketing automation solution and use the data for email marketing, lead generation, and social media campaigns. It also allows you to integrate your Twitter data into your other platforms, such as your email marketing database and website.

Streamlining data from Twitter

Social media platform Twitter offers its Twitter Ads service, which allows you to create, manage, and optimize campaigns targeted at Twitter users. The Twitter integration can seamlessly import data from your Twitter account, such as retweets, favorites, link clicks, page visits, and direct messages.‍With the Twitter connector, you can sync your Twitter marketing data with your marketing automation solution and use the data for email marketing, lead generation, and social media campaigns. It also allows you to integrate your Twitter data into your other platforms, such as your email marketing database and website.

Twitter integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect AOL Advertising and Twitter data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from Twitter and AOL Advertising to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate AOL Advertising and Twitter?

Joining AOL Advertising and Twitter allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating AOL Advertising and Twitter. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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Analyze Twitter and AOL Advertising data in a single tool

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