Connect TikTok Ads to MS Excel with Zero API Maintenance

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What is TikTok Ads?

TikTok Ads is a powerful advertising platform that allows enterprise companies to reach a massive, engaged audience through short-form video content. By leveraging the platform's advanced targeting options and creative ad formats, businesses can drive brand awareness, generate leads, and increase sales. With TikTok Ads, enterprise companies can benefit from the platform's vast user base, creative ad formats, and advanced analytics.

What is MS Excel?

MS Excel is a widely-used spreadsheet application that offers robust data analysis and visualization tools for businesses. As a part of the Microsoft Office suite, it allows enterprise companies to create, edit, and analyze data in a user-friendly interface. MS Excel is essential for managing large volumes of data, creating financial models, generating reports, and much more. Its flexibility and powerful features make it a vital tool for data-driven decision-making in large enterprises.

Connecting TikTok Ads to MS Excel

Connecting TikTok Ads to MS Excel can be achieved through various methods:

  • Manual data export: Downloading data from your TikTok Ads account and importing it into MS Excel using .csv or .xlsx formats.
  • API integration: Connecting to the TikTok Ads API and pulling data directly into MS Excel using custom scripts or third-party tools.
  • Third-party connectors: Utilizing existing data connector tools to extract data from TikTok Ads and load it into MS Excel.
  • Automated solutions like Improvado: Streamlining the entire process by automating data extraction, transformation, and load, allowing for seamless integration between TikTok Ads and MS Excel.

While the above methods can achieve the desired results, using a solution like Improvado simplifies the process and offers several advantages over other options. Improvado's data extraction and load capabilities make it an ideal choice for businesses looking to connect TikTok Ads to MS Excel efficiently.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting TikTok Ads to MS Excel with Improvado

Improvado is the best solution for connecting TikTok Ads to MS Excel due to its comprehensive features, scalability, and ease of use. With Improvado, you can centralize your marketing data, automating the extraction, transformation, and visualization process for seamless integration. The platform's extensive data dictionary ensures that you can access all relevant metrics and dimensions from TikTok Ads, allowing for tailored data analysis and reporting.

Improvado's customization capabilities allow you to build custom dashboards and reports to suit your specific business needs, enabling better decision-making. The platform also offers top-notch customer support to help you navigate the process and ensure smooth data integration. The ability to handle large volumes of data and centralize marketing and sales data makes Improvado the ideal choice for enterprise companies looking to connect TikTok Ads to MS Excel.

Summary of connection TikTok Ads to MS Excel

In summary, connecting TikTok Ads to MS Excel is essential for enterprise companies looking to analyze and visualize their advertising data. Improvado offers a comprehensive solution with numerous benefits, such as scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data with Improvado, you can make better data-driven decisions and unlock the full potential of your TikTok Ads campaigns. To learn how Improvado can help your business, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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