Connect TikTok Ads to Looker to Make Data-Driven Decisions

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is TikTok Ads?

TikTok Ads is a powerful advertising platform that allows enterprise companies to reach and engage with a massive, diverse audience. By utilizing TikTok's unique features and targeting options, businesses can create and deliver eye-catching, interactive ads that drive brand awareness, website traffic, and conversions. With a wide range of ad formats and creative tools, TikTok Ads enables enterprises to craft compelling marketing campaigns that resonate with their target audience and drive measurable results.

What is Looker?

Looker is a modern data analytics and business intelligence (BI) platform that helps enterprise companies make data-driven decisions. By connecting to various data sources and providing powerful visualization tools, Looker enables businesses to explore, analyze, and share insights from their data in real-time. With its flexible, scalable, and customizable architecture, Looker can easily adapt to the specific needs of any organization, making it an ideal choice for large enterprises looking to gain a competitive edge through data-driven decision-making.

Connecting TikTok Ads to Looker

Connecting TikTok Ads to Looker can be accomplished in several ways:

  • Manual data export: Export data from TikTok Ads as CSV files and then import them into Looker. This method can be time-consuming and prone to errors, especially when dealing with large volumes of data.
  • API integration: Develop a custom integration using the TikTok Ads API and Looker API to programmatically transfer data between the two platforms. This requires significant development resources and technical expertise.
  • Third-party connectors: Utilize existing data connectors to bridge the gap between TikTok Ads and Looker, automating data synchronization and reducing manual effort.
  • Using Improvado: A comprehensive solution that simplifies the process by automating data extraction and load, transforming the data, and providing seamless integration with Looker.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting TikTok Ads to Looker with Improvado

Improvado is the best solution to connect TikTok Ads to Looker for several reasons:

  • Scalability: Improvado can handle large volumes of data, making it ideal for enterprise-level organizations with extensive marketing data.
  • Customization: The platform allows for custom data transformations and mappings, ensuring that the data is readily available in Looker in the desired format.
  • Automation: Improvado streamlines the entire process by automating data extraction, transformation, and loading, saving time and resources.
  • Metrics and dimensions: Improvado provides a comprehensive list of metrics and dimensions that can be automatically extracted from TikTok Ads and imported into Looker.
  • Customer support: Improvado's dedicated customer support team is available to assist with any issues or questions that may arise during the integration process.

Summary of connection TikTok Ads to Looker

In summary, connecting TikTok Ads and Looker can provide enterprise organizations with valuable insights that drive data-driven decision-making. Improvado simplifies this integration process by offering a scalable, customizable solution that automates data extraction, transformation, and loading. Its ability to process large volumes of data and centralize marketing and sales data makes it the ideal choice for large enterprises. To learn more about how Improvado can help you connect TikTok Ads and Looker, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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