Connect Taboola to MS Excel for Unbiased Marketing Insights

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What is Taboola?

Taboola is a leading content discovery platform that enables enterprise companies to reach their target audience by promoting content across various publisher websites. Through personalized recommendations and native advertising, Taboola helps businesses drive user engagement, increase brand awareness, and improve conversion rates. By leveraging Taboola's data, companies can make informed marketing decisions based on consumer behavior and preferences.

What is MS Excel?

MS Excel is a versatile spreadsheet software widely used by enterprise companies for data analysis, reporting, and visualization. It offers powerful tools for organizing, manipulating, and visualizing large volumes of data, enabling businesses to gain insights and make data-driven decisions. MS Excel is a popular choice for organizations due to its ease of use, extensive functionality, and compatibility with other Microsoft Office applications.

Connecting Taboola to MS Excel

Connecting Taboola to MS Excel can be accomplished in several ways:

  • Manual data export: Download Taboola campaign data as a CSV or Excel file and import it into MS Excel for further analysis.
  • API integration: Utilize Taboola's API to directly connect to MS Excel and retrieve data for custom reporting and analysis.
  • Third-party connectors: Use data connector tools or add-ins specifically designed to connect Taboola to MS Excel, enabling seamless data synchronization.
  • Custom scripts: Develop custom scripts to automate data extraction from Taboola, load it into MS Excel, and perform required data transformations.
  • Improvado solution: Leverage the advanced marketing analytics platform, Improvado, to easily connect Taboola to MS Excel and centralize marketing data, eliminating the need for manual data handling or complex integrations.

Regardless of the method used, the goal is to efficiently extract data from Taboola and load it into MS Excel for data analysis and visualization. However, using Improvado offers significant advantages over other methods in terms of scalability, customization, and ease of use.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Taboola to MS Excel with Improvado

Improvado is the preferred solution for connecting Taboola to MS Excel due to its comprehensive data pipeline that covers data extraction, transformation, normalization, and visualization. By automatically extracting metrics and dimensions from Taboola, Improvado streamlines the process of importing data into MS Excel and ensures data accuracy and consistency.

With Improvado, businesses can easily customize their Taboola data integration, allowing for tailored data analysis and visualization. The platform is designed to handle large volumes of data, making it suitable for enterprise companies with extensive marketing campaigns. In addition, Improvado offers high-quality customer support, ensuring that any issues or questions are promptly addressed.

By leveraging Improvado's powerful analytics platform, companies can centralize their marketing and sales data, leading to more informed decision-making and improved overall performance. Therefore, connecting Taboola to MS Excel with Improvado is the best choice for businesses looking to optimize their marketing efforts and gain valuable insights from their data.

Summary of connection Taboola to MS Excel

In summary, connecting Taboola to MS Excel is a crucial step for enterprise companies looking to analyze and visualize their marketing data. While there are various methods to accomplish this, using Improvado offers several benefits, including scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data with Improvado, businesses can make data-driven decisions and improve their marketing performance. To learn more about how Improvado can help streamline your data integration process, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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