Connect Taboola to Looker Studio for Insightful Visualizations

Seamlessly connect marketing data across all platforms with Improvado.

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What is Taboola?

Taboola is a leading content discovery platform that helps enterprise companies drive targeted traffic to their websites. By leveraging native advertising, Taboola promotes content across a vast network of publishers, reaching millions of users worldwide. This enables businesses to increase brand awareness, generate leads, and boost conversions. Taboola's advanced targeting capabilities and robust analytics make it an essential tool for enterprise-level marketing campaigns.

What is Looker Studio?

Looker Data Studio is a powerful business intelligence (BI) and data visualization tool. It allows enterprise companies to analyze, visualize, and share data insights, enabling data-driven decision-making. With customizable dashboards and a wide range of visualization options, Looker Data Studio uncovers hidden patterns and trends in data, helping organizations optimize their marketing strategies. Its scalable architecture and seamless integration with various data sources make it a popular choice for large enterprises seeking actionable insights.

Connecting Taboola to Looker Studio

Connecting Taboola to Looker Data Studio can be achieved in several ways:

  • Direct API integration: Manually configure an API connection between Taboola and Looker Data Studio. This requires knowledge of both platforms and their APIs, as well as coding.
  • ETL tools: Use third-party ETL (Extract, Transform, Load) tools to extract data from Taboola and load it into Looker Data Studio. This option may require additional costs for tool subscriptions and setup time.
  • Custom-built integration: Develop a custom solution to extract and transform Taboola data, then load it into Looker Data Studio. This approach may involve significant development time and resources.
  • Improvado: As a comprehensive marketing analytics platform, Improvado simplifies the process of connecting Taboola to Looker Data Studio by handling data extraction, transformation, and visualization in one seamless solution.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Taboola to Looker Studio with Improvado

Improvado is the best solution for connecting Taboola to Looker Data Studio for several reasons:

  • End-to-end data management: Improvado offers a complete data pipeline, from data extraction to visualization, simplifying the entire process and reducing the need for multiple tools.
  • Scalability and customization: Improvado's platform is built to handle large volumes of data and can be customized to fit the unique needs of enterprise organizations.
  • Automated data extraction: Improvado can automatically extract a wide range of metrics and dimensions from Taboola, saving you time and effort.
  • High-quality customer support: Improvado's dedicated support team is available to help with any issues that may arise during the integration process.

Summary of connection Taboola to Looker Studio

In summary, connecting Taboola and Looker Data Studio can be a complex process, but Improvado simplifies it by offering an end-to-end solution that handles data extraction, transformation, and visualization. With Improvado, enterprise organizations can benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data. Moreover, Improvado centralizes marketing and sales data, making it easier to discover insights and optimize marketing strategies. To learn more about how Improvado can help you connect Taboola to Looker Data Studio, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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