Connect Taboola to Looker for Insightful Visualizations

Accelerate data connection between marketing platforms with Improvado.

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What is Taboola?

Taboola is a leading content discovery platform that helps enterprise companies drive engagement and revenue by promoting relevant content, products, and services to their target audience. By utilizing Taboola, businesses can increase brand awareness, generate quality leads, and boost conversions through personalized content recommendations. Utilizing advanced algorithms and machine learning, Taboola tailors content suggestions to individual users, enhancing user experience and driving meaningful engagement.

What is Looker?

Looker is a powerful business intelligence (BI) and data visualization platform that enables enterprise companies to explore, analyze, and share real-time data insights across their organization. Looker offers robust data exploration and visualization tools, empowering users to create custom dashboards and reports with ease. By leveraging Looker, businesses can make data-driven decisions, optimize marketing campaigns, and uncover hidden opportunities to drive growth and maximize ROI. With its intuitive interface and scalable architecture, Looker is a valuable tool for organizations looking to harness the power of data to drive success.

Connecting Taboola to Looker

Connecting Taboola to Looker can be achieved through the following steps:

  • Export data from Taboola using Taboola's API or data export tools.
  • Transform the data into a consistent format that can be used by Looker. This may involve data cleansing, aggregation, and normalization processes.
  • Load the transformed data into a data warehouse or database that is compatible with Looker, such as Google BigQuery, Snowflake, or Amazon Redshift.
  • Configure Looker to connect to the data warehouse or database, specifying the appropriate credentials and connection parameters.
  • Design and build custom Taboola dashboards and reports in Looker, using Looker's visualization tools to create insightful and actionable data-driven insights.
  • Automate the data pipeline to keep Looker updated with the latest Taboola data, ensuring timely and accurate reporting and analysis.
  • Consider using an advanced marketing analytics platform like Improvado, which simplifies the entire data pipeline process, from data extraction to visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Taboola to Looker with Improvado

Improvado is the best solution for connecting Taboola to Looker, as it streamlines the data pipeline process, offering a complete solution from data extraction to visualization. Improvado automates data extraction from Taboola, transforming and normalizing it to ensure compatibility with Looker. By using Improvado, you can access a wide range of metrics and dimensions from Taboola, enabling comprehensive analysis and reporting. With its robust and scalable architecture, Improvado is designed to handle large volumes of data, making it an ideal choice for enterprise companies. Additionally, Improvado's customer support team is dedicated to helping clients optimize their marketing analytics processes, ensuring a seamless integration with Looker.

Summary of connection Taboola to Looker

In summary, connecting Taboola and Looker enables enterprise companies to visualize and analyze their marketing data, driving better decision-making and maximizing ROI. Improvado is the ideal solution for this integration, as it offers scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data, Improvado empowers businesses to uncover hidden opportunities and make data-driven decisions. To learn more about how Improvado can help you integrate Taboola with Looker, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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