Connect Taboola to Excel Power Query for Unbiased Marketing Insights

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What is Taboola?

Taboola is a leading content discovery platform that helps enterprises drive user engagement and grow revenue by promoting their content across various websites and digital channels. With Taboola, companies can reach their target audiences, enhance brand visibility, and increase website traffic. By leveraging Taboola's advanced targeting and optimization tools, businesses can gain valuable insights into user behavior and create tailored marketing campaigns that resonate with their audiences.

What is Excel Power Query?

Excel Power Query is a powerful data analysis and transformation tool that enables users to easily import, clean, shape, and analyze data from various sources. With its user-friendly interface and intuitive query-building features, Excel Power Query simplifies data preparation and allows enterprise companies to focus on making data-driven decisions. By connecting Excel Power Query to various data sources, businesses can create custom reports and visualizations that provide actionable insights, helping them improve efficiency, reduce costs, and drive growth.

Connecting Taboola to Excel Power Query

There are several ways to connect Taboola to Excel Power Query, including:

  • Manually exporting data from Taboola and importing it into Excel Power Query: This involves downloading raw data from Taboola in CSV or Excel format and then importing it into Excel Power Query for further analysis. However, this method can be time-consuming and error-prone, especially for large volumes of data.
  • Using a third-party connector or add-in: There are various connectors and add-ins available that enable users to integrate Taboola with Excel Power Query directly. These tools typically provide pre-built queries and data models, making it easier for users to connect and visualize Taboola data.
  • Building a custom API integration: Users with programming skills can develop their own custom integration between Taboola and Excel Power Query using Taboola's API. This method requires a deeper understanding of both platforms and can be challenging to maintain as APIs evolve.
  • Utilizing Improvado's advanced marketing analytics platform: Instead of using the methods mentioned above, enterprises can leverage Improvado to easily extract and load Taboola data into Excel Power Query. Improvado simplifies the data connection process, eliminates manual data handling, and provides a seamless integration between Taboola and Excel Power Query.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Taboola to Excel Power Query with Improvado

Improvado is the ideal solution for connecting Taboola to Excel Power Query, offering numerous benefits to enterprise companies:

  • Scalable and customizable: Improvado's platform is built to handle large volumes of data and can be customized to meet the unique needs of each business.
  • Comprehensive data coverage: With Improvado, users can access a wide range of metrics and dimensions from Taboola, enabling them to create in-depth analyses and visualizations.
  • Centralized data management: Improvado helps enterprises consolidate their marketing and sales data in one place, streamlining data processing and improving overall efficiency.
  • Superior customer support: Improvado's team of experts provides ongoing support and assistance to ensure the successful integration of Taboola and Excel Power Query.

Summary of connection Taboola to Excel Power Query

In summary, connecting Taboola and Excel Power Query is a crucial step for enterprise companies looking to gain valuable insights from their marketing data. While there are several methods available for integrating these platforms, Improvado offers a comprehensive, scalable, and customizable solution that simplifies data extraction and transformation. By leveraging Improvado's advanced marketing analytics platform, businesses can centralize their marketing and sales data, process large volumes of data with ease, and benefit from high-quality customer support. To learn more about how Improvado can help your organization connect Taboola and Excel Power Query, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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