Connect Snapchat Ads to Looker Studio for Unbiased Marketing Insights

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What is Snapchat Ads?

Snapchat Ads is a powerful advertising platform that allows enterprise companies to reach their target audience through engaging, short-lived content. By utilizing the platform's unique features, such as lenses, filters, and Snap Ads, businesses can create immersive experiences that drive brand awareness, website traffic, and conversions. Snapchat Ads offers advanced targeting options and robust reporting tools, making it an essential part of a comprehensive digital marketing strategy for large enterprises.

What is Looker Studio?

Looker Data Studio is a modern business intelligence (BI) and data visualization platform designed for enterprise companies. It enables users to create interactive dashboards, reports, and visualizations by connecting to various data sources. Looker Data Studio helps businesses uncover valuable insights, make data-driven decisions, and improve overall performance. With its user-friendly interface and powerful data transformation capabilities, Looker Data Studio is an essential tool for organizations looking to effectively analyze and visualize their marketing and sales data.

Connecting Snapchat Ads to Looker Studio

There are several steps to connect Snapchat Ads to Looker Data Studio:

  • First, you need to create an API key in the Snapchat Ads Manager to access your advertising data.
  • Next, you need to set up a custom data connector in Looker Data Studio, which will allow you to import data from Snapchat Ads to the platform.
  • Configure the data connector by providing the necessary credentials, such as your Snapchat Ads API key and account ID.
  • Once the connection is established, you can start importing data from Snapchat Ads to Looker Data Studio. This may involve setting up a data pipeline to extract and load the data from Snapchat Ads to Looker Data Studio.
  • After the data is imported, you need to transform and normalize it, so it can be easily analyzed and visualized in Looker Data Studio.
  • Create custom dashboards and visualizations in Looker Data Studio to analyze and visualize your Snapchat Ads data.
  • Alternatively, you can use Improvado to seamlessly connect Snapchat Ads to Looker Data Studio and automate the entire process, saving time and resources.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Snapchat Ads to Looker Studio with Improvado

Improvado is the best solution for connecting Snapchat Ads to Looker Data Studio for several reasons:

  • Improvado offers a pre-built data connector for Looker Data Studio Snapchat Ads, making the setup process quick and easy.
  • With Improvado, you can automatically extract a wide range of metrics and dimensions from Snapchat Ads, ensuring you have access to all the data you need for in-depth analysis.
  • Improvado's data transformation and normalization capabilities make it easy to harmonize your Snapchat Ads data with other marketing and sales data sources.
  • Improvado's platform is highly scalable, capable of handling large volumes of data, and can be customized to meet the unique needs of your business.
  • Finally, Improvado offers excellent customer support, ensuring you have the assistance you need at every step of the process.

Summary of connection Snapchat Ads to Looker Studio

In summary, connecting Snapchat Ads and Looker Data Studio enables businesses to analyze and visualize their advertising data effectively. Improvado offers an efficient and scalable solution for connecting these two platforms, providing customization, support, and the ability to process large volumes of data. By centralizing your marketing and sales data with Improvado, you can gain valuable insights, make data-driven decisions, and improve your overall marketing performance. To learn more about how Improvado can help you connect Snapchat Ads to Looker Data Studio, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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