Connect Snapchat Ads to Domo Automatically

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What is Snapchat Ads?

Snapchat Ads is a powerful advertising platform that allows large enterprises to reach their target audiences through engaging and interactive ad formats. With over 265 million daily active users, Snapchat Ads enables businesses to create immersive, full-screen ads that capture users' attention and drive results. Large enterprises benefit from Snapchat Ads' advanced targeting capabilities, allowing them to reach specific demographics, interests, and behaviors, leading to higher conversion rates and return on ad spend.

What is Domo?

Domo is a comprehensive business intelligence (BI) and data visualization platform designed for large enterprises. It provides real-time data insights that empower decision-makers to make informed decisions, drive growth, and optimize operations. Domo's user-friendly interface and robust analytics tools allow users to create interactive dashboards, visualize complex data, and share insights with stakeholders. Large enterprises benefit from Domo's seamless integrations with numerous data sources, enabling them to centralize their marketing and sales data for a unified and holistic view.

Connecting Snapchat Ads to Domo

Connecting Snapchat Ads to Domo can be achieved through the following steps:

  • Obtain your Snapchat Ads API credentials, including the Client ID, Client Secret, and Access Token.
  • Generate a Domo API Key and API Secret from your Domo account.
  • Use a data connector for Domo, such as a third-party integration platform or custom code, to establish a connection between Snapchat Ads and Domo.
  • Configure the data connector by providing the required Snapchat Ads and Domo API credentials.
  • Select the desired Snapchat Ads metrics and dimensions, such as ad spend, impressions, and click-through rate, for extraction and visualization in Domo.
  • Set up a data sync schedule to ensure that your Snapchat Ads data is automatically updated in Domo.
  • Map and transform your Snapchat Ads data to ensure consistency and compatibility with Domo's data model.
  • Load your transformed Snapchat Ads data into Domo using data extraction and load techniques.
  • Create custom Snapchat Ads dashboards in Domo to visualize and analyze your data.
  • Alternatively, use Improvado to simplify and streamline the process of connecting Snapchat Ads to Domo, providing a more efficient and scalable solution.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Snapchat Ads to Domo with Improvado

Improvado is the best solution for connecting Snapchat Ads to Domo, as it offers a range of benefits that make it stand out from other data connectors. Improvado's platform simplifies the entire data pipeline, from data extraction to visualization, ensuring a seamless experience for users. With its comprehensive metrics and dimensions extraction capabilities, Improvado automatically extracts data from Snapchat Ads and loads it into Domo without the need for custom code or manual intervention.

Furthermore, Improvado's data transformation and normalization features ensure that your Snapchat Ads data is compatible with Domo's data model, enabling you to create insightful and actionable visualizations. The platform is highly scalable, making it suitable for enterprises that need to process large volumes of data from multiple sources. Its customization options allow you to tailor the integration to your specific needs and preferences. Lastly, Improvado's exceptional customer support ensures that any issues or questions are promptly addressed, ensuring a smooth and efficient experience.

Summary of connection Snapchat Ads to Domo

In summary, connecting Snapchat Ads and Domo is made easy and efficient with the help of Improvado. Its scalable and customizable solution simplifies the entire data pipeline, from extraction to visualization, ensuring that large enterprises can effectively analyze and visualize their Snapchat Ads data in Domo. The high quality of customer support, ability to process large volumes of data, and centralization of marketing and sales data make Improvado the ideal choice for large enterprises looking to book a call and improve their marketing analytics capabilities.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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