Connect Snapchat Ads to Chartio to Make Data-Driven Decisions

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What is Snapchat Ads?

Snapchat Ads is a powerful advertising platform that allows large enterprises to reach their target audience through engaging, full-screen vertical video and image ads. With a variety of ad formats and targeting options, Snapchat Ads enables businesses to increase brand awareness, drive website traffic, and boost sales. By leveraging Snapchat's unique features and massive user base, companies can create highly personalized and effective marketing campaigns that resonate with their audience.

What is Chartio?

Chartio is a cloud-based business intelligence and visualization platform designed to help large enterprises gain insights from their data. With an intuitive drag-and-drop interface, Chartio enables users to create customized dashboards and reports that uncover valuable insights and drive data-driven decision making. By connecting multiple data sources, Chartio provides a unified view of an organization's marketing, sales, and financial data, making it easier for decision-makers to identify trends, monitor performance, and optimize strategies for growth.

Connecting Snapchat Ads to Chartio

Connecting Snapchat Ads to Chartio can be achieved through the following steps:

  • First, create a Snapchat Ads account and gather necessary API credentials such as your client ID and client secret.
  • Next, set up a data warehouse to store your Snapchat Ads data, such as Amazon Redshift, Google BigQuery, or Snowflake.
  • Utilize an ETL (extract, transform, load) tool to extract raw data from your Snapchat Ads account, transform it into a standardized format, and load it into your data warehouse. Improvado is an excellent option for this step as it simplifies data extraction and loading processes.
  • Once your data is in the warehouse, connect Chartio to your data warehouse by adding a new data source and providing the necessary connection details.
  • In Chartio, create custom visualizations and reports using the imported Snapchat Ads data to analyze the performance of your ad campaigns and make data-driven decisions.
  • For a more streamlined and efficient process, consider using Improvado instead of manually connecting Snapchat Ads to Chartio. Improvado simplifies the entire process, automates data extraction and transformation, and ensures your data is always up to date and accurate.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Snapchat Ads to Chartio with Improvado

Connecting Snapchat Ads to Chartio with Improvado offers numerous advantages over other methods. First and foremost, Improvado's platform automates the entire data pipeline, from extraction to visualization, saving you time and resources. With the ability to automatically extract a wide range of metrics and dimensions from Snapchat Ads, Improvado ensures your data is comprehensive and accurate. Additionally, Improvado's platform is highly scalable, designed to handle large volumes of data from multiple sources, making it the perfect solution for enterprise-level companies.

Improvado also offers customization options that allow you to tailor your data pipeline to your specific needs. With a dedicated customer support team, Improvado ensures your implementation is smooth and successful, providing assistance when needed. By leveraging Improvado's platform, you can centralize your marketing and sales data, streamline your analytics processes, and gain a competitive advantage in your industry.

Summary of connection Snapchat Ads to Chartio

In summary, connecting Snapchat Ads and Chartio is a powerful way to uncover valuable insights and make data-driven decisions. By utilizing Improvado's advanced marketing analytics platform, you can streamline your data pipeline, ensure accuracy, and customize your data processing to fit your unique needs. With scalability, high-quality customer support, and the ability to handle large volumes of data, Improvado is the ideal solution for large enterprises looking to gain a competitive edge. To learn more about how Improvado can help you elevate your data analytics capabilities, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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