Connect Skai to Tableau to Make Data-Driven Decisions

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What is Skai?

Skai is a leading marketing analytics and optimization platform designed for enterprise companies. By leveraging artificial intelligence and machine learning, Skai enables businesses to make data-driven decisions, optimize marketing campaigns, and gain deeper insights into performance. Some benefits of using Skai include better understanding of customer behavior, improved audience targeting, and increased return on ad spend (ROAS).

What is Tableau?

Tableau is a powerful data visualization and business intelligence tool that helps enterprise organizations turn raw data into actionable insights. With its user-friendly interface, Tableau enables users to create interactive and shareable dashboards, analyze trends, and make data-driven decisions. Benefits of using Tableau include faster and more accurate reporting, increased collaboration, and the ability to handle large data sets with ease.

Connecting Skai to Tableau

Connecting Skai to Tableau can be achieved through several methods:

  • Using Skai's API to extract data and import it into Tableau
  • Utilizing a third-party data connector for Tableau Skai, such as the Skai Tableau connector, to establish a direct connection between the two platforms
  • Exporting Skai data as CSV files and importing them into Tableau for analysis and visualization
  • Utilizing Tableau's Web Data Connector (WDC) to connect Tableau to Skai and import data for analysis
  • Syncing Skai with Tableau through a data integration platform, such as Improvado, which provides a seamless data pipeline from Skai to Tableau, handling data extraction, transformation, and load processes

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Skai to Tableau with Improvado

Improvado is the best solution for connecting Skai to Tableau, as it offers a wide range of benefits, including:

  • Scalability: Improvado can handle large volumes of data, making it ideal for enterprise-level companies with vast marketing data sets
  • Customization: Improvado allows users to customize metrics and dimensions, ensuring relevant data is extracted and visualized in Tableau. For more information on what metrics and dimensions are available, check out the Improvado data dictionary.
  • High-quality customer support: Improvado's dedicated support team ensures a smooth integration process and is always available to assist with any issues that may arise
  • Centralization: Improvado enables businesses to centralize all their marketing and sales data in one place, streamlining the data analysis process

Summary of connection Skai to Tableau

In summary, connecting Skai to Tableau provides enterprise organizations with powerful insights by combining the advanced marketing analytics capabilities of Skai with the data visualization prowess of Tableau. Improvado offers an ideal solution for this connection, providing a scalable, customizable, and centralized platform for managing marketing data. With high-quality customer support and the ability to handle large volumes of data, Improvado makes it easy to integrate Skai and Tableau for optimal results. To learn more about connecting Skai and Tableau with Improvado, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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