Connect Skai to Looker Automatically

Accelerate data connection between marketing platforms with Improvado.

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What is Skai?

Skai is an AI-powered marketing intelligence platform that helps enterprise companies make data-driven decisions for their marketing campaigns. It offers advanced analytics, predictive insights, and holistic performance measurement across multiple channels, including paid search, social media, and display advertising. By utilizing Skai, businesses can gain a competitive edge through effective budget allocation, campaign optimization, and improved ROI.

What is Looker?

Looker is a modern, user-friendly business intelligence (BI) and data visualization platform designed for large enterprises. It enables organizations to access, analyze, and visualize data from various sources, making it simple to create custom reports and dashboards. Looker's robust data modeling capabilities and its ability to integrate seamlessly with other tools allow businesses to gain valuable insights, drive informed decision-making, and improve overall efficiency.

Connecting Skai to Looker

Connecting Skai to Looker can be achieved through several methods:

  • Use Skai's API to extract data from Skai and load it into Looker. This method requires some technical expertise to set up and maintain, but it allows for a high degree of customization.
  • Utilize a third-party data connector for Looker Skai integration, such as Fivetran or Stitch. These services can simplify the process of connecting Skai to Looker, but they may have limitations in terms of available metrics and dimensions.
  • Employ an ETL (Extract, Transform, Load) tool to automate the process of extracting data from Skai and loading it into Looker. ETL tools can handle complex data transformations and normalization, ensuring that the data is ready for analysis in Looker.
  • Instead of using these methods, consider using Improvado as a more efficient and scalable solution for connecting Skai to Looker.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Skai to Looker with Improvado

Improvado offers a seamless and powerful solution for connecting Skai to Looker. Its advanced marketing analytics platform covers the complete data pipeline, from data extraction to data transformation and normalization, culminating in data visualization. With Improvado, you can easily access a wide range of metrics and dimensions from Skai, ensuring a comprehensive analysis of your marketing data in Looker.

Moreover, Improvado is designed for large enterprises, making it the perfect choice for organizations with over 2,500 employees and $1B in annual revenue. Its robust infrastructure can process large volumes of data, while its customizable solutions ensure a perfect fit for your unique business needs. And with Improvado's exceptional customer support, you can count on expert assistance whenever you need it.

Summary of connection Skai to Looker

In summary, connecting Skai and Looker through Improvado offers numerous benefits for large enterprises. Improvado's scalable and customizable solution enables organizations to centralize their marketing and sales data, visualize Skai data in Looker, and process large volumes of data with ease. With its high-quality customer support and ability to extract a wide range of metrics and dimensions, Improvado is the ideal choice for integrating Skai with Looker. To learn more about how Improvado can help you streamline your marketing data analysis, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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