Improvado connects directly to Amazon Ad Server (Sizmek SAS) APIs to extract campaign performance data, creative metrics, and audience insights. The platform automatically pulls impressions, clicks, conversions, viewability rates, and cost data from your ad server campaigns. Data refreshes run on customizable schedules, ensuring your reports always reflect current performance. No manual CSV downloads or complex API authentication required.
Improvado normalizes Amazon Ad Server data through the Marketing Common Data Model (MCDM), standardizing metrics like impressions, CTR, and conversion rates across all your advertising platforms. Campaign data from Amazon Ad Server integrates seamlessly with Google Ads, Facebook, and other channels for complete cross-platform analysis. Teams can compare display campaign performance against search, social, and video advertising in unified dashboards. The standardized schema eliminates data mapping inconsistencies between different ad servers.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)

General Data Protection Regulation (GDPR) Certified

Complies with California Consumer Privacy Act (CCPA)

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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

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Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
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They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms