Connect Data from Sizmek to Qlik

You can get your Sizmek data into Qlik to make more informed business decisions. This simple and quick guide gives you easy instructions on how you can extract your data from Sizmek and then analyze it in Qlik. Our Sizmek to Qlik connector allows you to access your Sizmek data so you can easily manage various media objects, view metadata, and comments, and get reliable insights and metrics, such as reach, impressions, follower-like ratio, and likes. Integrate your Sizmek with Qlik to turn your Sizmek data into actionable insights.

Sizmek

Sizmek is an ad management platform for advertisers and agencies focused on digital advertising campaigns. The platform engages audiences across any screen on a global scale.

Qlik

Qlik is a business intelligence platform that provides simple end-to-end data management as well as real-time artificial intelligence analytics. Qlik is great as it has a number of powerful tools for Facebook Ads data, such as Qlik Sense and Qlik View.

Qlick’s features also include embedded data analytics and developer and high-quality data integration platforms. You can use Qlick to combine all your Facebook Ads data, create custom applications, and share your business insights easily with your different teams on any device.

Extracting data

Before loading your data into Qlik, you will have to prep it first. If you don't already have a data structure in which to store the data you retrieve, you'll have to create a schema for your data tables. Then, for each value in the response, you'll need to identify a predefined datatype (INTEGER, DATETIME, etc.) and build a table that can receive them.

Sizmek API documentation should tell you what fields are provided by each endpoint, along with their corresponding datatypes. Complicating things is the fact that the records retrieved from the source may not always be "flat" – some of the objects may actually be lists. In these cases you'll likely have to create additional tables to capture the unpredictable cardinality in each record.

Integrate your Sizmek data with Qlik and turn your raw data into valuable and actionable insights. TRY IMPROVADO. You can set up in a matter of minutes.

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Preparing data

The Sizmek API enables clients and partners to integrate with the Sizmek advertising platform and data in their own independently built applications. The API provides programmatic access and control to advertising accounts so partners can create campaigns, manage and traffic ads, and retrieve analytics and reporting data.

Read more about how to set up your Sizmek API account here: https://developers.sizmek.com/hc/en-us/articles/360029611991-Introduction-to-the-Sizmek-API

Sizmek REST Reporting API enables developers to use and integrate the Report Builder Analytics services in their applications.As requests for large reports can take a while to generate, the Sizmek API uses an asynchronous technique for requesting reports. With this technique, you send an initial request that specifies the data you want in the report. Once the report has been generated it will be delivered to you by selected delivery option (email, FTP, or URL).

There are two types of reports:

  1. Ad hoc: Defined on a specific date range of data, the report is executed when you save it. After executing the report, the execute response shows the metadata for the report that includes the Execution ID. You use the Execution ID to ping the report to establish if it has failed or completed so that you can either report the reason for the failure or retrieve the completed report by URL, email, or FTP.
  2. Scheduled: Defined on a specific date range of data, the report is activated when you save it.

When creating this type of report, you define a schedule specifying when you want the report run, its frequency and the period of time that you want the the report to run. On completion of each scheduled report it is delivered by email or to an FTP.

Use the auto-generate tool in the Sizmek Advertising Suite to simulate a JSON report request, and then copy the report request into the code application, and create your report request. The procedure for using the auto-generate tool for both an ad hoc and scheduled report is the same except that for a scheduled report, you must create the schedule when you want the report to run.

Read more about this here: https://developers.sizmek.com/hc/en-us/articles/206688003-Report-Service-API-Reporting-API-Documentation

Loading data

You can easily add data by clicking on Add data within the Data manager. You have the option to select data from various connections, such as a database, or a folder containing your data files.

Note that when you are adding data from any new data source using Connect my data, then a connection to your data source is swiftly created in Connections, which makes it easier and quicker to add more.

You have to take the following steps:

  • Click on Add data
  • Click on Connections
  • Select the connection you want to use.
  • Now select the specific data source that you would like to add data from. For example, for file-based data sources, you can select a data file.
  • Then choose the tables and fields that you want to load.
  • Click on load data and finish in order to load your added data into the app.

If you are using QlikView note that it uses a load script in order to connect to as well as retrieve your data from numerous data sources. When you execute the script, QlikView will identify common fields from the tables to associate your data. You can see the resulting data structure of your data in the document within the table viewer.

You can execute the script simply by clicking on the Reload button. When you execute the script, the Select fields dialog will open. From here you can easily choose the fields that you want to display in list boxes in QlikView. Once your data is loaded into QlikView, it’s stored in the document.

Keeping data up to date

If you've made it this far, congrats!

You probably have a written a program or script to extract your data and move it into Qlik. Now it's time to think about how you will keep this data up-to-date by loading updated or new data. Of course, you can just replicate all your data every time you have updated your records, but that would be extremely manual and time-consuming. Luckily there is a better way. The key is building your script so that it can sense incremental updates made to the data.

Thankfully, Sizmek’s API results include fields so that you can identify those records which are new since the last update you made (or since the most recent record you have copied). Once you have taken new data into consideration, you can easily set your script either as a continuous loop or cron job to pull down new data as soon as it appears. And keep in mind that, as with most codes, once you write it, you will need to maintain it.

In case HubSpot changes its API, or if the API sends a field containing a data type that your code does not recognize, you might have to change the script.

The Easiest And Fastest Way To Do It

If all this sounds a bit overwhelming, don't worry -- there is an easier way to get this done!

Thankfully, products like Improvado were developed to move data from Sizmek to Qlik automatically. Using Improvado, you can easily combine the most crucial and relevant data from your ad campaign into a dashboard. You can then connect this data to Qlik.