Connect Quora Ads to Looker to Streamline Marketing Analytics

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What is Quora Ads?

Quora Ads is a powerful advertising platform that allows large enterprises to reach their target audience through engaging, personalized ads on the popular question-and-answer site, Quora. By leveraging Quora Ads, businesses can drive brand awareness, generate leads, and increase conversions. The platform offers a range of targeting options, bidding strategies, and ad formats, making it a valuable marketing channel for large enterprises with diverse audiences and objectives.

What is Looker?

Looker is a modern business intelligence (BI) and data visualization platform designed to help large enterprises make data-driven decisions. With Looker, organizations can explore, analyze, and visualize their data, creating custom dashboards and reports to uncover valuable insights. Looker's powerful data modeling layer and user-friendly interface enable users to explore data from multiple sources and create visualizations that drive better decision-making across the organization.

Connecting Quora Ads to Looker

Connecting Quora Ads to Looker involves several steps:

  • Exporting data from Quora Ads: Begin by exporting your Quora Ads data, including performance metrics, targeting, and ad creative details, into a CSV, TSV, or JSON file format.
  • Preparing the data for import: Clean and transform the exported data, ensuring it's in a format compatible with Looker, such as a database or data warehouse.
  • Importing the data into Looker: Use Looker's built-in data connectors or third-party tools to import the prepared data into Looker, creating a new data source.
  • Configuring Looker's data model: Define relationships between tables and columns in Looker's modeling layer, making it easier to analyze and visualize the imported Quora Ads data.
  • Creating visualizations and dashboards: Use Looker's drag-and-drop interface to create custom visualizations and dashboards, displaying key insights from your Quora Ads data.
  • Alternatively, use Improvado to simplify the process: Instead of manually exporting, transforming, and importing data, use Improvado to automatically extract and load Quora Ads data into Looker.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Quora Ads to Looker with Improvado

Improvado is the ideal solution for connecting Quora Ads to Looker, streamlining the process and saving time. With Improvado, you can easily extract and load data from Quora Ads into Looker without the need for manual exports or complex data transformations. This advanced marketing analytics platform provides a complete data pipeline, covering data extraction, transformation, normalization, and visualization.

Improvado offers a wide range of metrics and dimensions that can be automatically extracted from Quora Ads, ensuring you have access to the most relevant data for your analysis. Moreover, Improvado's scalable and customizable solution is designed to handle large volumes of data, making it perfect for large enterprises with significant marketing and sales data.

With Improvado, you can centralize your marketing and sales data, enabling you to connect Quora Ads data with other data sources, such as social media platforms or CRMs. This allows for more comprehensive analysis and insights, driving better decision-making across your organization.

Summary of connection Quora Ads to Looker

In summary, connecting Quora Ads to Looker can be a complex process, requiring manual data exports, transformations, and imports. However, by using Improvado, you can streamline this process, leveraging a scalable, customizable, and data-centric solution designed for large enterprises. With Improvado, you can access high-quality customer support, process large volumes of data, centralize your marketing and sales data, and easily book a call to discuss your specific needs. By choosing Improvado, you can unlock the full potential of your Quora Ads data and drive better decision-making across your organization.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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