Connect Pinterest Ads to MS Excel to Get Analysis-Ready Data

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What is Pinterest Ads?

Pinterest Ads is a powerful advertising platform that allows large enterprises to reach their target audience by promoting their products and services on the popular social media platform, Pinterest. With over 400 million monthly active users, Pinterest Ads helps businesses drive brand awareness, increase website traffic, and boost sales. By leveraging Pinterest's unique visual discovery engine, companies can target users based on their interests, demographics, and behaviors, ensuring the right audience sees their promoted content.

What is MS Excel?

MS Excel is a widely-used spreadsheet software that is part of Microsoft Office Suite. It enables enterprises to organize, analyze, and visualize large volumes of data in a highly customizable and flexible manner. Companies rely on MS Excel for various tasks such as financial reporting, budgeting, data analysis, and forecasting. Its powerful computation and visualization capabilities make it an essential tool for marketing and analytics decision-makers who need to make data-driven decisions.

Connecting Pinterest Ads to MS Excel

Connecting Pinterest Ads to MS Excel can be done in several ways:

  • Manually export data from Pinterest Ads as a CSV file and then import it into MS Excel. This method might be time-consuming and prone to errors, especially when dealing with large volumes of data.
  • Use third-party tools or APIs to automate data extraction and import. However, this might require some technical skills, and there's always the risk of data inconsistency or incompatibility between the platforms.
  • Leverage built-in connectors or add-ins for MS Excel that are specifically designed to integrate with Pinterest Ads. This method could streamline the process but might still require some setup and ongoing maintenance.
  • Consider using an advanced marketing analytics platform like Improvado to automate and simplify the entire process of connecting Pinterest Ads to MS Excel. Improvado offers a complete data pipeline, from data extraction and transformation to data visualization, making it the most efficient and reliable solution.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Pinterest Ads to MS Excel with Improvado

Improvado is the best solution to connect Pinterest Ads to MS Excel because it eliminates the need for manual data exports or complex third-party tools. It offers a seamless integration process that efficiently extracts, transforms, and normalizes data from Pinterest Ads into a format that can be easily visualized and analyzed in MS Excel. With Improvado, you can access a wide range of metrics and dimensions from your Pinterest Ads campaigns, enabling marketing decision-makers to gain valuable insights and optimize their strategies.

Moreover, Improvado offers scalability, customization, and excellent customer support, ensuring that large enterprises can fully leverage their marketing data. The platform is designed to handle large volumes of data and centralize marketing and sales data from various sources, making it an indispensable tool for data-driven marketing teams.

Summary of connection Pinterest Ads to MS Excel

In summary, connecting Pinterest Ads and MS Excel is crucial for large enterprises looking to optimize their marketing efforts and make data-driven decisions. Improvado offers the most efficient and reliable solution for this purpose, with benefits such as scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data, Improvado empowers marketing and analytics decision-makers to gain valuable insights and drive better results. To learn more about how Improvado can help your business, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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