Connect Pinterest Ads to Metabase for Real-Time Data Flow

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What is Pinterest Ads?

Pinterest Ads is a powerful advertising platform that allows enterprise companies to reach their target audience and increase brand visibility through visually engaging content. By using Pinterest Ads, businesses can drive traffic, boost conversions, and generate sales. With the platform's robust targeting options and detailed analytics, organizations can effectively optimize their marketing campaigns, making it an essential tool for large enterprises.

What is Metabase?

Metabase is an open-source business intelligence (BI) and data visualization tool designed for organizations of all sizes. It offers a user-friendly interface for creating insightful dashboards, visualizations, and reports, allowing users to gain valuable insights from their data. With its flexible data integration capabilities, Metabase can connect to various data sources, enabling enterprises to consolidate their data and make data-driven decisions.

Connecting Pinterest Ads to Metabase

There are several ways to connect Pinterest Ads to Metabase, including:

  • Using a data connector for Metabase Pinterest Ads, which is a third-party tool designed to facilitate the data integration process.
  • Manually exporting Pinterest Ads data in CSV format and uploading it to Metabase. This approach requires continuous manual effort to keep the data updated.
  • Building a custom data connector using APIs to automate the process of extracting and loading data from Pinterest Ads to Metabase. This option requires significant technical expertise and maintenance.
  • Using Improvado, an advanced marketing analytics platform that streamlines the entire data pipeline from data extraction and transformation to data visualization. With Improvado, connecting Pinterest Ads to Metabase becomes a seamless and more efficient process.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Pinterest Ads to Metabase with Improvado

Improvado is the ideal solution for connecting Pinterest Ads to Metabase due to its numerous benefits, including:

  • Automated data extraction and transformation process, ensuring that data from Pinterest Ads is always up-to-date and ready for analysis in Metabase.
  • Customizable data pipelines tailored to the specific needs of each enterprise, providing more accurate insights and a better understanding of marketing performance.
  • Scalable infrastructure that can handle large volumes of data, making it suitable for large enterprises with extensive marketing data.
  • Access to a comprehensive data dictionary containing the available metrics and dimensions that can be automatically extracted from Pinterest Ads, ensuring that users have all the necessary data for their analysis.
  • Dedicated customer support, providing assistance with data integration and ensuring a smooth experience for users.

Summary of connection Pinterest Ads to Metabase

In summary, connecting Pinterest Ads to Metabase can be a complex process, but with Improvado, organizations can streamline their data pipeline and gain valuable insights from their marketing data. Improvado offers scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data, large enterprises can make more informed decisions and optimize their marketing strategies. To learn more about how Improvado can help your business, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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