Connect Outreach to Looker to Make Data-Driven Decisions

Streamline marketing decision-making with Improvado.

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What is Outreach?

Outreach is a leading sales engagement platform that helps large enterprises automate and optimize their sales processes. It streamlines communication between sales teams and their prospects, improving efficiency and effectiveness. Outreach offers a range of features such as personalized email sequences, sales analytics, and task automation, enabling companies to close deals faster and drive higher revenue.

What is Looker?

Looker is a modern data analytics and business intelligence (BI) platform designed for enterprise companies. With Looker, organizations can easily explore, analyze, and visualize their data in real-time. The platform allows users to create customizable and shareable reports and dashboards, enabling data-driven decision-making across the organization. Looker supports a wide variety of data sources and integrates seamlessly with popular tools and platforms, making it an ideal solution for businesses looking to harness the power of their data.

Connecting Outreach to Looker

Connecting Outreach to Looker can be achieved through various methods, allowing you to visualize and analyze your sales data within the Looker platform. Here are some ways to connect Outreach to Looker:

  • Use the Outreach API to extract data from your Outreach instance and load it into Looker. This may require custom development and maintenance to ensure data is accurately synced between the two platforms.
  • Export your Outreach data as a CSV file and import it into Looker. This process can be manual and time-consuming, especially if you need to refresh your data regularly.
  • Utilize a third-party data connector or ETL (Extract, Transform, Load) tool to automate the data extraction and loading process between Outreach and Looker. These tools can save time and reduce the risk of errors, but may be costly or require technical expertise to set up and manage.
  • Choose Improvado as your data connector solution to seamlessly sync your Outreach data with Looker, without the need for custom development or manual data exports. Improvado provides a simple, scalable, and customizable solution for data extraction and load between Outreach and Looker.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Outreach to Looker with Improvado

Improvado is the best solution to connect Outreach to Looker for several reasons:

  • Improvado offers a user-friendly interface, making it easy to set up and manage your data connections between Outreach and Looker, even for non-technical users.
  • With Improvado, you can customize the data you want to extract from Outreach, including specific metrics and dimensions.
  • Improvado provides real-time data syncing, ensuring your Looker dashboards and reports are always up-to-date with the latest Outreach data.
  • The platform is designed to handle large volumes of data, making it a suitable choice for enterprise companies with complex sales processes.
  • Improvado offers exceptional customer support, ensuring your data connection between Outreach and Looker runs smoothly and efficiently.

Summary of connection Outreach to Looker

In summary, connecting Outreach and Looker is an essential step for enterprise companies looking to gain valuable insights from their sales data. While there are various methods for connecting these platforms, Improvado stands out as the best solution. It offers scalability, customization, high-quality customer support, and the ability to process large volumes of data. Plus, Improvado centralizes your marketing and sales data, making it easy to analyze and visualize your data in Looker. To learn more about how Improvado can help you connect Outreach to Looker, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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