Connect Outbrain to Tableau Automatically

Seamlessly connect marketing data across all platforms with Improvado.

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What is Outbrain?

Outbrain is a leading native advertising platform that enables enterprise companies to reach their target audiences through personalized content recommendations. By leveraging Outbrain's advanced targeting capabilities and extensive publisher network, businesses can drive engagement, increase brand awareness, and generate valuable leads. Outbrain's comprehensive analytics and insights help enterprises optimize their content marketing strategies and maximize their ROI.

What is Tableau?

Tableau is a powerful business intelligence (BI) and data visualization tool used by enterprise companies to analyze and display their data in an intuitive and interactive manner. With Tableau's extensive features, businesses can create custom dashboards, generate insightful reports, and share data-driven insights across their organization. This enables better decision making, improved collaboration, and increased efficiency.

Connecting Outbrain to Tableau

Connecting Outbrain to Tableau can be achieved through several methods:

  • Use Outbrain's API to directly access the data and import it into Tableau. This method requires technical knowledge and programming skills to set up and maintain the connection.
  • Export Outbrain data to a CSV file and then import the file into Tableau. This process is manual and may be time-consuming, especially when dealing with large volumes of data.
  • Utilize a third-party data connector for Tableau Outbrain integration. This option provides a pre-built connector that simplifies the data import process, but may have limited functionality and customization options.
  • Use a comprehensive data integration platform like Improvado to seamlessly connect Outbrain to Tableau. Improvado offers a superior solution for data extraction, transformation, and load, ensuring accurate and efficient data synchronization between the two platforms.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Outbrain to Tableau with Improvado

Connecting Outbrain to Tableau with Improvado provides numerous benefits over other methods. Improvado is a complete marketing analytics platform that covers the entire data pipeline, offering seamless integration of Outbrain with Tableau. With Improvado, businesses can:

  • Automatically extract metrics and dimensions from Outbrain, as detailed in the data dictionary.
  • Transform and normalize data from multiple sources, enabling accurate cross-channel analysis and reporting.
  • Customize the data integration process to meet specific business needs and requirements.
  • Scale the solution as the business grows, handling increasing volumes of data and additional data sources.

Improvado's customer support is top-notch, ensuring enterprises receive the assistance they need to successfully implement and maintain the Outbrain Tableau connection.

Summary of connection Outbrain to Tableau

In summary, connecting Outbrain and Tableau is made easy with Improvado's advanced marketing analytics platform. Enterprises benefit from the platform's scalability, customization options, and ability to process large volumes of data. By centralizing marketing and sales data, businesses can generate actionable insights, improve decision-making, and drive growth. To learn more about how Improvado can revolutionize your data integration process, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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