Connect Outbrain to Sisense with Zero API Maintenance

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What is Outbrain?

Outbrain is a leading content discovery platform that helps enterprise companies promote their content through personalized recommendations across a network of premium publishers. By using Outbrain, businesses can increase brand awareness, drive targeted web traffic, and generate high-quality leads. With its advanced targeting capabilities and robust analytics, Outbrain enables marketing teams to optimize campaigns for maximum performance and ROI.

What is Sisense?

Sisense is a powerful business intelligence (BI) and data visualization platform designed for enterprise companies. With its user-friendly drag-and-drop interface, Sisense enables users to create interactive dashboards and reports, uncovering actionable insights from their data. Sisense supports a wide range of data sources and provides advanced analytics capabilities, making it an ideal choice for large organizations seeking to centralize their data and make data-driven decisions. Its scalable architecture can handle large volumes of data, allowing companies to grow and adapt as their data needs evolve.

Connecting Outbrain to Sisense

Connecting Outbrain to Sisense can be achieved in several ways:

  • Using Outbrain's API: You can access Outbrain's API to extract data and import it into Sisense. This requires technical knowledge and manual work to maintain and update the connection.
  • Using a pre-built Sisense connector: Some third-party data connectors are available for connecting Outbrain to Sisense. While these can simplify the process, they may not provide the level of customization or support your organization requires.
  • Building a custom integration: You can develop a custom integration to connect Outbrain to Sisense, allowing you to tailor the connection to your specific needs. This option requires significant development resources and ongoing maintenance.
  • Using Improvado: Instead of the above options, you can leverage Improvado's advanced marketing analytics platform to extract and load data from Outbrain to Sisense effortlessly and with full customization. This solution is designed for enterprise-level scalability and support.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Outbrain to Sisense with Improvado

Improvado is the best solution for connecting Outbrain to Sisense for several reasons. First, Improvado offers a complete data pipeline, handling data extraction, transformation, normalization, and visualization. This means you can efficiently import data from Outbrain to Sisense without the need for manual work or extensive technical knowledge. Improvado also provides a wide range of metrics and dimensions that can be automatically extracted from Outbrain, ensuring you have access to the data you need for in-depth analysis.

Additionally, Improvado offers a high level of customization, allowing you to tailor the data connection to your organization's specific needs. As a solution built for large enterprises, Improvado can handle large volumes of data and centralize marketing and sales data across multiple platforms. Finally, Improvado is known for its excellent customer support, ensuring you have the assistance you need to optimize your data connection and make the most of your Outbrain and Sisense integration.

Summary of connection Outbrain to Sisense

In summary, connecting Outbrain to Sisense can be achieved in various ways, but Improvado stands out as the ideal solution for enterprise-level companies. With its scalable architecture, customization options, high-quality customer support, and ability to process large volumes of data, Improvado enables organizations to centralize their marketing and sales data and drive data-driven decision-making. To learn more about how Improvado can help you connect Outbrain to Sisense, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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