Connect Outbrain to MS Excel to Streamline Marketing Analytics

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What is Outbrain?

Outbrain is a leading content discovery platform that helps enterprise companies boost their online presence by promoting their content through personalized recommendations on premium publisher websites. By utilizing Outbrain, businesses can effectively reach their target audience, drive engagement, and increase conversions. Outbrain's robust analytics and reporting capabilities enable marketing teams to make data-driven decisions, optimize campaigns, and measure ROI effectively.

What is MS Excel?

MS Excel is a widely-used spreadsheet application that offers powerful tools for data analysis, visualization, and reporting. Enterprise companies rely on MS Excel to manage large volumes of data, create budgets, track progress, and forecast trends. Its advanced features, such as pivot tables, conditional formatting, and built-in functions, enable users to gain valuable insights and make informed decisions. Additionally, MS Excel supports integration with various data sources, streamlining the process of importing, analyzing, and visualizing data from different platforms.

Connecting Outbrain to MS Excel

Connecting Outbrain to MS Excel can be achieved through several methods:

  • Manual data export and import: Export data from the Outbrain dashboard as a CSV file, and then import it into MS Excel. This process can be time-consuming and requires manual effort each time you need to update the data.
  • API integration: Develop custom scripts to access Outbrain's API and pull data directly into MS Excel. However, this method requires programming skills and ongoing maintenance as APIs evolve.
  • Third-party tools: Utilize data connector tools to sync Outbrain data with MS Excel. These tools automate data extraction and import processes but may have limitations in terms of customization and available metrics.
  • Improvado: A scalable and customizable solution that simplifies the process of connecting Outbrain to MS Excel by automating data extraction and load. Improvado eliminates the need for manual data export and import, API integration, or third-party tools.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Outbrain to MS Excel with Improvado

Improvado is the best solution for connecting Outbrain to MS Excel because it offers a seamless integration process without the need for manual data handling or programming skills. With Improvado, you can access a wide range of metrics and dimensions from Outbrain, enabling you to create comprehensive reports and visualizations in MS Excel. Additionally, Improvado's platform is built to handle large volumes of data, ensuring that your analysis remains accurate and up-to-date even as your marketing efforts scale. Furthermore, Improvado provides dedicated customer support to help you with any questions or issues that may arise during the integration process.

Summary of connection Outbrain to MS Excel

In summary, connecting Outbrain to MS Excel can be achieved through various methods, but Improvado stands out as the most efficient and reliable solution. Improvado offers scalability, customization, high-quality customer support, and the ability to process large volumes of data. With Improvado, you can centralize your marketing and sales data, making it easier to analyze and visualize Outbrain data in MS Excel. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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