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Outbrain campaign metrics, content performance, and audience data sync to your dashboard. Native content advertising insights simplified.
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Improvado connects directly to Outbrain's Amplify API to extract campaign performance, content metrics, and audience engagement data. The integration runs automatically on your preferred schedule—hourly, daily, or custom intervals. You get access to impression data, click-through rates, conversion tracking, and content performance metrics without manual exports. Data flows directly into your warehouse or BI platform with complete campaign and creative-level granularity.
Improvado's Marketing Common Data Model (MCDM) standardizes Outbrain metrics with other content and display platforms like Taboola, Google Display Network, and social media. Campaign performance, audience segments, and content engagement align automatically across all your native advertising channels. This normalization enables comprehensive content marketing analysis and eliminates reporting silos. Compare content performance across native platforms or analyze audience engagement patterns in unified dashboards.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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