Connect Outbrain to Looker Studio for Unbiased Marketing Insights

Accelerate data connection between marketing platforms with Improvado.

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What is Outbrain?

Outbrain is a leading content discovery platform that helps enterprise companies drive user engagement by promoting their content. By using Outbrain's extensive network of publishers, businesses can reach a large audience and benefit from increased website traffic, lead generation, and sales. With advanced targeting options and performance analytics, Outbrain enables marketers to optimize their campaigns for maximum results.

What is Looker Studio?

Looker Data Studio is a powerful business intelligence (BI) and data visualization tool designed for large enterprises. It allows users to explore, analyze, and share real-time data insights across the entire organization. With Looker Data Studio, decision-makers can make data-driven decisions, identify trends, and uncover hidden insights. The platform is highly customizable and supports a wide range of data sources, ensuring seamless integration with existing systems.

Connecting Outbrain to Looker Studio

There are several ways to connect Outbrain to Looker Data Studio:

  • Use an Outbrain API key to authenticate and access data from Outbrain's platform.
  • Import Outbrain data into Looker Data Studio using a CSV or Excel file.
  • Utilize third-party tools or connectors that support importing data from Outbrain to Looker Data Studio.
  • Develop custom code to extract data from Outbrain and load it into Looker Data Studio.
  • Implement Improvado's advanced marketing analytics platform to seamlessly connect Outbrain to Looker Data Studio.

Connecting Outbrain to Looker Data Studio with Improvado offers several advantages over other methods. Improvado simplifies the data extraction and load process by automating the entire pipeline. With its data extraction and load capabilities, Improvado eliminates the need for manual data import or custom code development, saving time and resources.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Outbrain to Looker Studio with Improvado

Improvado is the best solution for connecting Outbrain to Looker Data Studio due to its numerous benefits:

  • It provides a complete data pipeline, from extraction to visualization, ensuring high-quality data and seamless integration.
  • Improvado's platform offers a wide range of metrics and dimensions that can be automatically extracted from Outbrain, allowing for a comprehensive analysis of marketing campaigns.
  • The platform is highly scalable and can handle large volumes of data, making it suitable for large enterprises.
  • Improvado offers customization options to suit specific business needs and requirements.
  • Their customer support team is readily available to assist with any issues or concerns that may arise during the integration process.

Summary of connection Outbrain to Looker Studio

In summary, connecting Outbrain and Looker Data Studio with Improvado offers a streamlined solution for large enterprises looking to analyze and visualize their marketing data. Improvado's scalable, customizable platform ensures that businesses can centralize their marketing and sales data for better decision-making. With high-quality customer support and the ability to process large volumes of data, Improvado is the ideal choice for connecting Outbrain to Looker Data Studio. To learn more about Improvado's advanced marketing analytics platform and how it can benefit your business, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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