Connect Outbrain to Excel Power Query for Unbiased Marketing Insights

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What is Outbrain?

Outbrain is a leading native advertising platform that helps large enterprises drive targeted traffic to their content. It enables marketers to create personalized, interest-based ad campaigns, improving engagement and conversion rates. By using Outbrain, companies can reach potential customers across multiple channels, increase brand awareness, and generate high-quality leads.

What is Excel Power Query?

Excel Power Query is a powerful data analysis tool within Microsoft Excel that enables users to connect, transform, and analyze large datasets with ease. Enterprises benefit from its ability to import data from various sources, create custom data models, and generate insightful visualizations. Excel Power Query simplifies complex data analysis tasks, empowering decision-makers to make data-driven decisions and optimize marketing strategies.

Connecting Outbrain to Excel Power Query

Connecting Outbrain to Excel Power Query can be accomplished in several ways, such as:

  • Exporting Outbrain data as a CSV or Excel file and importing it into Excel Power Query, allowing for manual data manipulation and analysis.
  • Utilizing third-party tools or APIs to establish a direct connection between Outbrain and Excel Power Query, automating data import and sync processes.
  • Creating custom scripts or macros to automate the data extraction, transformation, and loading steps, ensuring up-to-date data is available for analysis.
  • Using a dedicated data connector for Excel Power Query Outbrain, designed to streamline the process of linking the two platforms.
  • Opting for an advanced marketing analytics platform like Improvado, which offers a comprehensive solution that covers the entire data pipeline, from data extraction and load to data visualization. This enables seamless integration between Outbrain and Excel Power Query, saving time and resources while delivering accurate and actionable insights.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Outbrain to Excel Power Query with Improvado

Improvado stands out as the best solution for connecting Outbrain to Excel Power Query, offering numerous advantages for large enterprises:

  • Scalability: Improvado is designed to handle large volumes of data, ensuring efficient data processing and analysis even for complex marketing campaigns.
  • Customization: With Improvado, users can create custom data models and visualizations tailored to their specific needs, making it easy to uncover valuable insights.
  • Automation: Improvado automates the process of extracting, transforming, and loading data from Outbrain to Excel Power Query, reducing manual effort and ensuring data accuracy.
  • Centralization: The platform allows companies to centralize their marketing and sales data, providing a single source of truth for decision-makers.
  • High-quality customer support: Improvado offers top-notch customer support, assisting clients with any challenges they may face during the data integration process.
  • Comprehensive data extraction: Improvado provides access to a wide range of metrics and dimensions that can be automatically extracted from Outbrain, ensuring a complete and accurate data analysis.

Summary of connection Outbrain to Excel Power Query

In summary, connecting Outbrain and Excel Power Query can be a daunting task for large enterprises. However, by utilizing Improvado, companies can simplify the process and enjoy numerous benefits, such as scalability, customization, high-quality customer support, and the ability to process large volumes of data. Additionally, Improvado enables enterprises to centralize their marketing and sales data, ensuring a single source of truth for data-driven decision-making. To explore the full potential of Improvado and its seamless integration with Outbrain and Excel Power Query, book a call with their team of experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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