Connect Outbrain to Domo Automatically

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What is Outbrain?

Outbrain is a leading native advertising platform that helps enterprise companies drive valuable traffic, engage target audiences, and increase conversions by serving personalized content recommendations across premium publisher sites. By using Outbrain, businesses can boost their online presence, improve brand awareness, and gain valuable insights into consumer behavior to optimize marketing strategies.

What is Domo?

Domo is a powerful business intelligence (BI) and data visualization platform that enables enterprise companies to make informed decisions based on real-time data. With Domo, organizations can effectively manage, analyze, and visualize data from multiple sources, facilitating collaboration and driving better business outcomes. Domo's intuitive interface, robust data connectors, and customizable dashboards make it an ideal solution for enterprises looking to gain actionable insights and improve overall performance.

Connecting Outbrain to Domo

  • One way to connect Outbrain to Domo is by using Outbrain's API, which requires technical knowledge of API methodologies and authentication protocols. This involves sending API requests, parsing the JSON responses, and formatting the data for Domo's consumption.
  • Another option is to use a third-party ETL (Extract, Transform, Load) tool or service that specializes in connecting various data sources to BI platforms. These tools often provide pre-built connectors and integrations, simplifying the process of extracting and loading Outbrain data into Domo.
  • When connecting Outbrain to Domo, it is essential to consider the specific metrics and dimensions that are relevant to your business. This may involve creating custom reports in Outbrain, exporting data to CSV, and importing the data into Domo for further analysis and visualization.
  • Some organizations may choose to develop a custom solution in-house, which could involve writing scripts or building applications to automate the data extraction, transformation, and loading process between Outbrain and Domo. This can be a time-consuming and resource-intensive approach.
  • Instead of these methods, using Improvado can be a more efficient and scalable way to extract and load data from Outbrain to Domo. Improvado provides a complete data pipeline solution, automating the entire process and ensuring seamless connectivity between the two platforms.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Outbrain to Domo with Improvado

Improvado is an advanced marketing analytics platform that simplifies the process of connecting Outbrain to Domo. With its powerful data extraction and transformation capabilities, Improvado enables businesses to centralize all their marketing and sales data in one place, making it easy to analyze and visualize Outbrain data in Domo. Some of the key benefits of using Improvado to connect Outbrain to Domo include:

  • Scalability: Improvado can handle large volumes of data, making it ideal for enterprise companies with extensive marketing campaigns and data requirements.
  • Customization: Improvado provides a wide range of metrics and dimensions that can be automatically extracted from Outbrain, allowing businesses to tailor their data analysis and visualization to their specific needs.
  • High-quality customer support: Improvado offers expert support to help businesses quickly resolve any issues or challenges they may encounter while connecting Outbrain to Domo.

Summary of connection Outbrain to Domo

Connecting Outbrain and Domo using Improvado is a smart choice for enterprise companies looking to gain valuable insights from their marketing data. By leveraging Improvado's scalable, customizable, and easy-to-use platform, businesses can efficiently centralize, process, and visualize large volumes of data from Outbrain and other marketing data sources. With Improvado's high-quality customer support and seamless integration capabilities, enterprises can focus on what matters most: driving better business outcomes. To learn more about how Improvado can help your business make the most of its Outbrain data, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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