Connect Data from Outbrain to Domo
You can get your Outbrain data into Domo to make more informed business decisions. This simple and quick guide gives you easy instructions on how you can extract your data from Outbrain and then analyze it in Domo. Our Outbrain to Domo connector allows you to access your Outbrain data so you can easily manage various media objects, view metadata, and comments, and get reliable insights and metrics, such as reach, impressions, follower-like ratio, and likes. Integrate your Outbrain with Domo to turn your Outbrain data into actionable insights.
Outbrain is an excellent web advertising platform that specializes in displaying boxes (at the bottom of the page) of links to pages within websites. Outbrain also makes recommendations based mainly on the way you interact with content where you have installed Outbrain.
With Outbrain, you can get qualified and stable traffic to your business and easily scale your digital marketing. The platform displays links to the website pages in addition to targeted sponsored content, producing revenue from the latter. Outbrain initially marketed its unique content discovery platform back in 2006.
Outbrain thrives on the great value of bringing audiences and relevant content together, satisfying its target audience and at the same time, driving engagement, creating revenue, and breeding consumer insight to businesses and publishers. Advanced conversion and testing tools are also available on the platform for users to easily set out and attain specific goals, providing optimization whenever needed.
Domo is an excellent business intelligence tool and provides you with the widest data set as well as connector support. Domo delivers a unique and fantastic set of social collaboration features too.
Domo is a powerful and reliable cloud-based platform which connects to over 500 data sources and provides you with more than 300 valuable interactive charts and dashboards along with native apps for mobile platforms. The BI tool was created in order to help businesses find viable and effective solutions to some of the most pervasive and complex business challenges.
Before loading your data into Domo, you will have to prep it first. If you don't already have a data structure in which to store the data you retrieve, you'll have to create a schema for your data tables. Then, for each value in the response, you'll need to identify a predefined datatype (INTEGER, DATETIME, etc.) and build a table that can receive them.
Outbrain's documentation should tell you what fields are provided by each endpoint, along with their corresponding datatypes. Complicating things is the fact that the records retrieved from the source may not always be "flat" – some of the objects may actually be lists. In these cases you'll likely have to create additional tables to capture the unpredictable cardinality in each record.
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You can retrieve data programmatically through the Outbrain API. It is available to all users who use the platform. By leveraging Improvado, you can easily and quickly integrate, connect, and see all your data flow into Excel. Follow the API documentation, and you will enjoy access to endpoints, like impressions, CTRs, and CPC.
You can leverage the power of Domo’s data pipeline with the incredible flexibility of the DataSet API import capability. Domo is a great platform that allows you to quickly and easily store, aggregate, transform, and query data. Hence, with Domo, your data can easily provide power rich and insightful visualizations. You must first have your DataSet created in order to import data.
To load your data in CSV format, keep in mind that the Domo specification used to represent data grids in the CSV format often closely follows the popular RFC standard for CSV (known as RFC-4180).
Domo extends the RFC in the following two ways:
- Optionally using line feeds without a carriage return as the row separator
- Support of various unicode characters
Also, note that all data uploaded in this specific format has to comply fully with a schema that’s supplied separately from the upload. The CSV, for example, has to comply with the field types and the correct number of columns. When creating your new DataSet through the API, store your DataSet's dataset ID, or you can simply retrieve the preferred dataset ID via the DataSet API. With your dataset ID, it is vital to choose an appropriate update method when you are importing data through the API.
You have two choices. You can either APPEND or REPLACE the data which currently exists in your DataSet. Note that if you choose APPEND, it will incrementally create new data rows to your dataset as they’re imported via the API. On the other hand, REPLACE will remove your existing data and then refresh your DataSet with all of the data from your last import through the API.
Once you have chosen the kind of update Method for the data that you plan to import, you will have to use your dataset ID to make the request. Domo will then return a response of either success or failure for the outcome of data being loaded into DataSet.
Domo is an amazing tool as it eliminates the guesswork from your advertising campaigns. It provides you with crucial insights into all your ad campaigns. You can create a customized and helpful dashboard with the most important and relevant KPIs, schedule a number of automatic reports, or even set up alerts for certain metrics.
Keeping data up to date
If you've made it this far, congrats! You probably have a written a program or script to extract your data and move it into Domo.
Now it's time to think about how you will keep this data up-to-date by loading updated or new data. Of course, you can just replicate all your data every time you have updated your records, but that would be extremely manual and time-consuming.
Luckily there is a better way. The key is building your script so that it can sense incremental updates made to the data.
Thankfully, Microsoft Advertising API results include fields so that you can identify those records which are new since the last update you made (or since the most recent record you have copied). Once you have taken new data into consideration, you can easily set your script either as a continuous loop or cron job to pull down new data as soon as it appears.
The Easiest And Fastest Way To Do It
If all this sounds a bit overwhelming, don't worry -- there is an easier way to get this done!
Thankfully, products like Improvado were developed to move data from Outbrain to Domo automatically. Using Improvado, you can easily combine the most crucial and relevant data from your ad campaign into a dashboard. You can then connect this data to Domo.