Connect Customer.io to Sisense to Make Data-Driven Decisions

Optimize data flows with intuitive automation from Improvado.

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What is Customer.io?

Customer.io is a powerful marketing automation platform designed to streamline communication and engagement with customers. Large enterprises benefit from its capability to send targeted and timely messages based on customer behavior, driving customer retention and revenue growth. By analyzing user data, Customer.io allows businesses to create personalized and relevant messaging campaigns across various channels such as email, SMS, and push notifications.

What is Sisense?

Sisense is an advanced business intelligence and analytics platform that simplifies complex data into actionable insights. It enables large enterprises to make data-driven decisions by aggregating, analyzing, and visualizing data from multiple sources. Sisense's robust data engine and intuitive drag-and-drop interface facilitate the creation of interactive dashboards, reports, and visualizations, empowering users to explore and share insights across the organization.

Connecting Customer.io to Sisense

Connecting Customer.io to Sisense can be accomplished in several ways:

  • Manually exporting data from Customer.io and importing it into Sisense using a CSV file. This method requires regular upkeep and may not be the most efficient solution for large enterprises with vast amounts of data.
  • Utilizing a third-party data connector or ETL tool to facilitate the data transfer and synchronization. This option may require additional costs and setup time, depending on the chosen solution.
  • Developing a custom integration using Customer.io's API and Sisense's REST API. This method demands technical expertise and ongoing maintenance as APIs evolve.
  • Using Improvado, an advanced marketing analytics platform that simplifies the process of connecting Customer.io to Sisense. Improvado's data extraction and load capabilities streamline the integration, enabling businesses to focus on analyzing and visualizing their data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst

Connecting Customer.io to Sisense with Improvado

Improvado stands out as the best solution for connecting Customer.io to Sisense due to its comprehensive data pipeline, which covers data extraction, transformation, normalization, and visualization. By handling these complex processes, Improvado reduces the need for manual data manipulation and custom coding. Furthermore, it offers a wide range of metrics and dimensions that can be automatically extracted from Customer.io, ensuring a seamless integration with Sisense.

In addition to its robust data pipeline, Improvado provides scalability, customization, and exceptional customer support to meet the unique needs of large enterprises. Its ability to process vast volumes of data and centralize marketing and sales data ensures that decision-makers have access to accurate, up-to-date information for their analysis and reporting needs.

Summary of connection Customer.io to Sisense

In summary, connecting Customer.io and Sisense is made simple with Improvado. Its comprehensive data pipeline enables businesses to efficiently extract, transform, and load data from Customer.io into Sisense, providing a seamless integration experience. With Improvado's scalable and customizable solution, large enterprises can reap the benefits of centralized marketing and sales data, empowering them to make data-driven decisions. To learn more about how Improvado can streamline your data integration needs, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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