Connect Braze to Qlik with Zero API Maintenance

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What is Braze?

Braze is a customer engagement platform that helps large enterprises deliver personalized messaging experiences across multiple channels. By using Braze, companies can easily create targeted campaigns, track customer behavior, and analyze engagement data to make data-driven decisions. This powerful tool enables businesses to boost customer retention, increase conversion rates, and drive revenue growth. Some of the benefits of using Braze include real-time data streaming, flexible APIs, and a wide range of integrations with other marketing tools.

What is Qlik?

Qlik is a leading data analytics and business intelligence (BI) platform that helps enterprises uncover insights from their data. With its powerful data visualization capabilities, Qlik enables users to create interactive dashboards, explore data, and make data-driven decisions. Companies can leverage Qlik to uncover hidden trends, identify key performance indicators (KPIs), and monitor their business performance. Some benefits of using Qlik include its associative data engine, self-service analytics, and robust data integration capabilities.

Connecting Braze to Qlik

Connecting Braze to Qlik can be accomplished by following these steps:

  • Export data from Braze: First, you need to export your data from Braze in a compatible format, such as CSV or JSON.
  • Import data to Qlik: Next, import the exported data into Qlik using its data load editor or the import data wizard.
  • Map data fields: In Qlik, map the imported data fields to the appropriate dimensions and measures to create a comprehensive data model.
  • Build visualizations: Once the data model is created, you can start building visualizations and dashboards using Qlik's drag-and-drop interface.
  • Set up data refresh: To keep your Qlik dashboards up-to-date, schedule data refreshes to import the latest data from Braze regularly.
  • Secure data transfer: Ensure that the data transfer between Braze and Qlik is secure and compliant with data privacy regulations.
  • Consider using Improvado: To simplify the process of connecting Braze to Qlik, consider using Improvado, a powerful marketing analytics platform that automates data extraction, transformation, and visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Braze to Qlik with Improvado

Improvado is the best solution to connect Braze to Qlik because it offers a seamless and automated data pipeline. By using Improvado, you can save time and resources in extracting, transforming, and normalizing data from Braze. The platform handles all the complexities of data integration, ensuring that your data is always up-to-date and accurate. With Improvado, you can easily access metrics and dimensions from Braze and other marketing data sources, which can be combined and visualized in Qlik, enabling you to make data-driven decisions faster.

Moreover, Improvado offers scalability, customization, and the ability to process large volumes of data. The platform can easily adapt to your growing data needs, making it a future-proof solution for your marketing analytics. Its customer support team is always available to help you with any questions or issues, ensuring that you get the most out of your data integration efforts.

Summary of connection Braze to Qlik

In summary, connecting Braze to Qlik is essential for large enterprises that want to leverage their marketing data for better decision-making. Improvado offers a comprehensive solution for integrating these two powerful platforms by automating the entire data pipeline process. With Improvado, you can enjoy scalability, customization, high-quality customer support, and the ability to process large volumes of data. Moreover, the platform allows you to centralize your marketing and sales data, making it easier to visualize and analyze your data in Qlik. To learn more about how Improvado can help you connect Braze to Qlik, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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