Connect Braze to Metabase for Unbiased Marketing Insights

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What is Braze?

Braze is a powerful marketing automation platform designed to help enterprise companies create personalized and engaging customer experiences. By leveraging data-driven insights, companies can orchestrate multi-channel campaigns, optimize customer touchpoints, and improve retention rates. As a result, businesses can achieve better customer engagement, drive revenue growth, and enhance brand loyalty.

What is Metabase?

Metabase is an open-source business intelligence tool that allows enterprise companies to visualize, analyze, and share data insights across their organization. With its user-friendly interface, Metabase enables teams to create custom dashboards, explore data through interactive visualizations, and make data-driven decisions. By providing a comprehensive view of business performance, Metabase empowers organizations to make more informed decisions and improve operational efficiency.

Connecting Braze to Metabase

There are several ways to connect Braze to Metabase:

  • Export data from Braze using CSV files and then import them into Metabase. This method, however, may be time-consuming and require manual intervention every time data needs to be updated.
  • Use a third-party tool or service to build an API connection between Braze and Metabase. This option may require technical expertise and ongoing maintenance to ensure seamless data flow and reliable performance.
  • Utilize a data connector specifically designed for Metabase and Braze integration. This method simplifies the process of establishing a connection between the two platforms, but may still require some technical knowledge to configure and maintain the connector.
  • Consider using a data pipeline solution like Improvado to extract and load data from Braze to Metabase seamlessly. This approach offers a more efficient and scalable solution compared to other methods, as it automates the entire data integration process and minimizes manual intervention.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Braze to Metabase with Improvado

By using Improvado, you can easily connect Braze to Metabase without the need for technical expertise or coding. Improvado offers a complete data pipeline solution, handling data extraction, transformation, normalization, and visualization. With its simple and intuitive interface, you can quickly configure the connection between Braze and Metabase, and start visualizing your data in no time.

Choosing Improvado to connect Braze to Metabase offers numerous benefits over other solutions:

  • Scalability: Improvado can handle large volumes of data, making it suitable for enterprise organizations.
  • Customization: Improvado provides a wide range of metrics and dimensions that can be automatically extracted from Braze, allowing you to tailor your data analysis and visualization to your specific needs.
  • Customer Support: Improvado offers top-notch customer support, ensuring that your integration runs smoothly and any issues are resolved quickly.
  • Data Centralization: With Improvado, you can consolidate your marketing and sales data from various sources, providing a unified view of your organization's performance.

Summary of connection Braze to Metabase

In summary, connecting Braze to Metabase can be a daunting task, especially for organizations with limited technical resources. By choosing Improvado as your data pipeline solution, you can efficiently and seamlessly integrate Braze with Metabase, while enjoying the benefits of scalability, customization, top-notch customer support, and data centralization. This powerful combination enables you to unlock the full potential of your marketing data, empowering your organization to make data-driven decisions and drive business growth. To learn more about how Improvado can help your organization connect Braze to Metabase, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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