Connect Braze to Looker Studio to Get Analysis-Ready Data

Streamline marketing decision-making with Improvado.

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What is Braze?

Braze is a comprehensive customer engagement platform that helps large enterprises create personalized and targeted messaging campaigns across various channels. By leveraging real-time data, Braze enables companies to improve user experiences, drive retention, and increase revenue. Some key benefits of using Braze include advanced segmentation, in-depth analytics, and seamless integration with other marketing tools.

What is Looker Studio?

Looker Data Studio is a powerful business intelligence and data visualization tool that allows enterprises to explore, analyze, and share insights from their data. With Looker Data Studio, businesses can create interactive dashboards, perform ad-hoc analyses, and generate custom reports. By connecting to multiple data sources and providing a unified view of the data, Looker Data Studio empowers decision-makers to make data-driven decisions and drive growth.

Connecting Braze to Looker Studio

Connecting Braze to Looker Data Studio can be done in several ways:

  • Using Braze's native integration with Looker Data Studio, which allows you to import and visualize data directly within the platform. This option is suitable for businesses with limited technical resources or those looking for a simple solution.
  • Developing a custom integration between Braze and Looker Data Studio using APIs. This option provides more flexibility and control over data synchronization but requires more technical expertise.
  • Utilizing a third-party data connector such as Fivetran or Stitch to sync data between the platforms. This option helps to simplify the process but may come with additional costs and limitations.
  • Extracting data from Braze using their export APIs and then loading it into Looker Data Studio using a data loader like Improvado's data extraction tool. This method ensures a scalable and efficient data pipeline but requires some technical know-how.
  • Choosing Improvado as a one-stop solution to connect Braze to Looker Data Studio, providing seamless data integration, transformation, and visualization capabilities.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Braze to Looker Studio with Improvado

Improvado is the best solution for connecting Braze to Looker Data Studio for several reasons:

  • It offers a complete data pipeline solution, from data extraction to transformation and visualization, saving time and resources.
  • Improvado supports a wide range of metrics and dimensions that can be automatically extracted from Braze, providing a comprehensive view of your marketing data.
  • With Improvado, you can centralize all your marketing and sales data, enabling easier analysis and comparison across multiple platforms and sources.
  • Improvado's platform is highly scalable and can handle large volumes of data, making it suitable for enterprises with extensive marketing data needs.
  • Customization options provided by Improvado allow you to tailor the data pipeline to your specific requirements and preferences.
  • Improvado is known for its high-quality customer support, ensuring that any issues or questions are addressed promptly and effectively.

Summary of connection Braze to Looker Studio

In summary, connecting Braze and Looker Data Studio is a powerful combination that enables businesses to gain deeper insights into their marketing data and drive better decision-making. Improvado offers a comprehensive, scalable, and customizable solution for connecting the two platforms, ensuring that large enterprises can effectively centralize and analyze their marketing data. With top-notch customer support and the ability to process large volumes of data, Improvado is the ideal solution for businesses looking to make the most of their Braze and Looker Data Studio integration. To learn more about Improvado's offerings and how they can help your business, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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