Data sources
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Braze

Braze Data Integration — Campaign Performance Unified

Extract email engagement, push notification metrics, and customer journey data from Braze. Send marketing performance insights directly to Snowflake or Tableau for cross-channel analysis.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Braze to your data infrastructure

Improvado connects directly to Braze's REST API to extract campaign performance, user engagement, and revenue data automatically. The integration pulls data from campaigns, Canvas flows, segments, and user events without requiring technical setup. Data refreshes run on customizable schedules, from every 15 minutes to daily, ensuring your analytics stay current. No API rate limits or manual CSV exports needed.

Braze Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Braze + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified customer engagement analytics

Improvado transforms Braze data using the Marketing Common Data Model (MCDM) to standardize metrics across all your marketing platforms. Campaign performance data aligns with Google Ads, Facebook, and email platforms for true cross-channel analysis. User journey data combines with CRM and sales data to track complete customer lifecycles. All data lands in your chosen destination with consistent naming and structure.

Use Cases

What users ask their Braze integration

Cross-channel
Compare Braze email performance against Google Ads and Facebook campaigns in unified dashboards
6 hrs → 20 min
Budget optimization
Track customer journey from Braze campaigns through CRM to closed deals for ROI analysis
Manual → auto
Executive reporting
Build executive dashboards showing Braze contribution to overall marketing pipeline and revenue
12 hrs → 30 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Braze data can Improvado extract?
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Improvado extracts campaign performance, Canvas flow metrics, user engagement events, segment data, and revenue attribution from Braze. This includes email opens, clicks, conversions, push notification performance, and in-app message metrics. Custom events and user attributes are also supported.
How often does Braze data sync with Improvado?
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Braze data syncs on customizable schedules from every 15 minutes to daily depending on your needs. Most customers run hourly syncs for campaign data and daily syncs for user segment data. Real-time syncing is available for enterprise customers.
Can I connect multiple Braze workspaces?
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Yes, Improvado supports multiple Braze workspace connections within a single account. Each workspace appears as a separate data source, and you can combine data across workspaces for consolidated reporting. This is useful for companies with regional or brand-specific Braze instances.
Does Improvado handle Braze API rate limits?
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Yes, Improvado automatically manages Braze API rate limits and request throttling. The platform queues requests and retries failed calls to ensure complete data extraction. You don't need to worry about API quotas or failed syncs due to rate limiting.
What destinations work with Braze data?
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Braze data can be sent to BigQuery, Snowflake, Redshift, Azure Synapse, and other data warehouses. BI tools like Tableau, Power BI, and Looker are also supported as direct destinations. The data arrives pre-formatted for immediate analysis and dashboard creation.
How does Improvado transform Braze campaign data?
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Improvado normalizes Braze campaign metrics using the Marketing Common Data Model (MCDM) to match naming conventions across platforms. Campaign names, UTM parameters, and performance metrics are standardized for cross-platform analysis. Custom field mapping is available for specific business requirements.