Connect Braze to Google Sheets to Get Analysis-Ready Data

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What is Braze?

Braze is a comprehensive customer engagement platform designed for enterprise companies. It helps businesses create personalized marketing campaigns across various channels like email, push notifications, and in-app messages. By leveraging real-time data and advanced analytics, Braze enables companies to send targeted messages, increase customer retention, and drive revenue growth.

What is Google Sheets?

Google Sheets is a collaborative, cloud-based spreadsheet application that allows users to create, edit, and share spreadsheets in real-time. With its powerful calculation and data analysis features, Google Sheets is an essential tool for enterprise companies to manage and visualize data. It simplifies data collaboration, automates repetitive tasks, and integrates seamlessly with other Google Workspace tools, making it an ideal solution for businesses looking to streamline their data management processes.

Connecting Braze to Google Sheets

Connecting Braze to Google Sheets can be done in several ways. Here are some common methods:

  • Using Braze's built-in export tool to download data as a CSV file and then importing it into Google Sheets manually.
  • Utilizing Google Sheets' built-in functionality to connect to Braze's APIs and import data directly.
  • Leveraging third-party data connectors for Google Sheets and Braze, which can simplify the process of importing data and keeping the two platforms in sync.
  • Employing an extract, transform, load (ETL) solution like Improvado to automate the process of extracting data from Braze and loading it into Google Sheets.

While each of these methods has its advantages, using Improvado can save time and effort, while also providing additional benefits such as data transformation and normalization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Senior Media Analyst
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Connecting Braze to Google Sheets with Improvado

Improvado is a powerful marketing analytics platform that simplifies the process of connecting Braze to Google Sheets. By handling the entire data pipeline, from extraction to visualization, Improvado eliminates the need for manual data imports and complex API integrations. Some advantages of using Improvado to connect Braze to Google Sheets include:

  • Easy setup and integration, with no coding required.
  • Automated data extraction and loading, reducing the time spent on manual data imports.
  • Data transformation and normalization, ensuring consistent and accurate reporting.
  • Access to a comprehensive data dictionary containing all available metrics and dimensions from Braze, making it easy to build custom reports and dashboards.
  • Scalability and flexibility to handle large volumes of data, accommodating the needs of enterprise-level businesses.

Overall, Improvado is an ideal solution for companies looking to connect Braze and Google Sheets with minimal effort and maximum results.

Summary of connection Braze to Google Sheets

In summary, connecting Braze to Google Sheets allows businesses to leverage the power of both platforms, streamlining data management and analysis processes. Improvado is a robust and scalable solution that simplifies this connection, offering automated data extraction, transformation, and normalization capabilities. With its high-quality customer support, ability to process large volumes of data, and centralization of marketing and sales data, Improvado is the ideal choice for enterprise companies looking to optimize their data visualization and analysis processes. To learn more about how Improvado can help your business, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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