Connect Braze to Domo for Unbiased Marketing Insights

Accelerate data connection between marketing platforms with Improvado.

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What is Braze?

Braze is a leading customer engagement platform that helps large enterprises drive personalized marketing campaigns and improve customer experiences. By leveraging the power of real-time data, Braze enables companies to create targeted campaigns across multiple channels, including email, push notifications, in-app messaging, and more. Enterprises benefit from using Braze as it enhances customer retention, increases conversion rates, and optimizes marketing spend.

What is Domo?

Domo is a powerful cloud-based business intelligence (BI) and data visualization platform designed for large enterprises. It provides a unified view of data from multiple sources, enabling decision-makers to make data-driven decisions and improve business performance. Domo offers advanced data visualization features, such as interactive dashboards, real-time alerts, and customizable reports. By using Domo, enterprises can gain valuable insights, streamline operations, and drive better outcomes.

Connecting Braze to Domo

Connecting Braze to Domo can be achieved in several ways:

  • Using the native Domo Braze connector: Domo provides a built-in data connector for Braze, which simplifies the process of importing data from Braze to Domo. This connector allows you to easily sync data between the two platforms, enabling you to visualize Braze data in Domo dashboards.
  • Manual data export and import: Another option is to export data from Braze as CSV or JSON files and then import the files into Domo. While this method requires more manual effort, it gives you more control over the data being imported and the frequency of updates.
  • Custom API integration: For a more tailored solution, you can develop a custom API integration between Braze and Domo using their respective APIs. This allows for more flexibility and customization, but requires technical expertise and ongoing maintenance.
  • Using a third-party data connector: Several third-party tools and services offer data connectors for Domo and Braze, enabling you to easily link the two platforms and sync data. However, these connectors may have limitations in terms of features, customization, and scalability.
  • Connecting Braze to Domo with Improvado: As an advanced marketing analytics platform, Improvado provides a complete solution for integrating Braze and Domo, covering the entire data pipeline from data extraction and transformation to data visualization. This method offers several advantages over other connection options, such as improved scalability, customization, and customer support.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Braze to Domo with Improvado

Improvado is the best solution for connecting Braze to Domo due to several key benefits. First, Improvado offers a seamless and scalable integration between the two platforms, allowing you to efficiently handle large volumes of data. With its advanced data transformation and normalization features, Improvado ensures that your Braze data is ready for analysis in Domo. Moreover, Improvado provides a rich set of metrics and dimensions that can be automatically extracted from Braze, enabling you to create more comprehensive and insightful reports in Domo.

In addition to its robust data processing capabilities, Improvado excels in customization and customer support. The platform can be tailored to meet your specific needs, ensuring that your marketing and sales data is centralized and easy to access. Furthermore, Improvado's dedicated team of experts provides exceptional customer support, helping you troubleshoot any issues and optimize your data pipeline for maximum efficiency and performance.

Summary of connection Braze to Domo

In summary, connecting Braze and Domo with Improvado offers numerous advantages over other connection methods. By leveraging Improvado's powerful data processing capabilities, you can centralize your marketing and sales data, process large volumes of data, and create custom reports with ease. Additionally, Improvado's scalability, customization, and high-quality customer support make it the ideal solution for large enterprises looking to visualize their Braze data in Domo dashboards. To learn more about how Improvado can help you connect Braze to Domo and unlock valuable insights, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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