Connect Apple Search Ads to MS Excel for Real-Time Data Flow

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What is Apple Search Ads?

Apple Search Ads is a powerful advertising platform for businesses looking to promote their iOS apps on the App Store. With Apple Search Ads, enterprise companies can target specific demographics and optimize their ad campaigns to reach potential customers more effectively. By leveraging Apple Search Ads, organizations can drive app downloads, increase brand visibility, and ultimately boost revenue.

What is MS Excel?

MS Excel is a widely-used spreadsheet application that enables businesses to organize, analyze, and visualize data. Enterprise companies rely on MS Excel to manage financial data, track sales performance, and create forecasts. Its robust features and customization capabilities make it an essential tool for decision-makers looking to gain valuable insights from their data and make informed business decisions.

Connecting Apple Search Ads to MS Excel

There are several ways to connect Apple Search Ads to MS Excel:

  • Manual export: Download CSV files from Apple Search Ads and import them into MS Excel. This method is time-consuming and requires frequent updates to maintain data accuracy.
  • API integration: Leverage Apple Search Ads API to fetch data directly into MS Excel. This process involves writing custom scripts and may require advanced programming skills.
  • Third-party tools: Use data connectors or add-ins available in the market to link Apple Search Ads to MS Excel. These tools can automate data transfer but may have limited functionality or require additional costs.
  • Improvado: An advanced marketing analytics platform that simplifies the process of connecting Apple Search Ads to MS Excel. Improvado automates data extraction, transformation, and normalization, enabling users to visualize and analyze their marketing data with ease.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Apple Search Ads to MS Excel with Improvado

Improvado is the best solution for connecting Apple Search Ads to MS Excel because it offers a complete data pipeline from extraction to visualization. With Improvado, you can automatically extract metrics and dimensions from Apple Search Ads without any manual intervention, saving time and reducing the risk of errors. Moreover, Improvado's customizable data transformation and normalization features make it easy to adapt your data to your specific needs and ensure consistency across all your marketing channels. Ultimately, Improvado centralizes your marketing and sales data, allowing you to make data-driven decisions and optimize your campaigns effectively.

Summary of connection Apple Search Ads to MS Excel

In summary, connecting Apple Search Ads and MS Excel with Improvado offers numerous benefits, including scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data, you can gain valuable insights and make informed decisions to drive business growth. If you're looking to simplify the process of connecting Apple Search Ads to MS Excel, book a call with an Improvado expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.

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