Connect Apple Search Ads to Looker Without SQL

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What is Apple Search Ads?

Apple Search Ads is a powerful advertising platform that enables enterprises to promote their apps on the App Store. By targeting specific keywords, companies can drive app installs and increase visibility in a competitive market. With advanced targeting options and detailed analytics, Apple Search Ads helps businesses reach the right audience, optimize ad spend, and improve ROI.

What is Looker?

Looker is a modern data platform designed for enterprise companies seeking insights from their data. With Looker's powerful analytics and visualization capabilities, businesses can explore, analyze, and share data in real-time. Looker's flexible architecture connects to numerous data sources, enabling organizations to make data-driven decisions and drive growth.

Connecting Apple Search Ads to Looker

To connect Apple Search Ads to Looker, you can follow these steps:

  • First, you need to create an API key in your Apple Search Ads account to allow Looker to access your data.
  • Next, set up a new connection in Looker using the Apple Search Ads API data source option.
  • Enter the required information, including the API key you generated, to establish a secure connection between Apple Search Ads and Looker.
  • Configure the data connector by choosing the appropriate metrics, dimensions, and time ranges for your analysis.
  • Once the connection is established, you can use Looker's Explore feature to analyze your Apple Search Ads data and create custom reports and dashboards.
  • Keep in mind that although this manual method is feasible, it can be time-consuming and may require ongoing maintenance. An alternative solution is to use a data connector like Improvado, which automates and streamlines the entire process of connecting Apple Search Ads to Looker.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Apple Search Ads to Looker with Improvado

Improvado is the best solution for connecting Apple Search Ads to Looker because it simplifies the process and offers numerous benefits. By using Improvado, you can:

  • Automate data extraction and transformation, saving time and reducing the risk of errors.
  • Access a comprehensive data dictionary with pre-built metrics and dimensions, making it easy to customize your analysis.
  • Handle large volumes of data with ease, thanks to Improvado's powerful infrastructure.
  • Integrate multiple data sources, centralizing your marketing and sales data for a holistic view of your business performance.
  • Benefit from exceptional customer support, ensuring a smooth and efficient data integration process.

Summary of connection Apple Search Ads to Looker

In summary, connecting Apple Search Ads and Looker allows businesses to analyze and visualize their advertising data, driving better decision-making and improved performance. While it is possible to set up this connection manually, using a solution like Improvado offers numerous benefits, including scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data, enterprises can gain a comprehensive understanding of their business and make data-driven decisions. To learn more about how Improvado can help your organization, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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