Connect Apple Search Ads to Excel Power Query for Real-Time Data Flow

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What is Apple Search Ads?

Apple Search Ads is a powerful advertising platform that allows enterprise companies to promote their apps within the App Store, targeting users searching for related keywords. By optimizing ad campaigns, large enterprises can increase their app visibility, drive more app installs, and boost revenue. Apple Search Ads is an essential tool for businesses looking to expand their mobile presence and stay ahead in the competitive app market.

What is Excel Power Query?

Excel Power Query is a data transformation and analysis tool within Microsoft Excel, enabling enterprise companies to connect to various data sources, clean and reshape data, and create custom data models. Excel Power Query helps businesses save time and resources by automating repetitive data tasks, improving data accuracy, and enabling better decision-making through data-driven insights.

Connecting Apple Search Ads to Excel Power Query

To connect Apple Search Ads to Excel Power Query, follow these steps:

  • Sign in to your Apple Search Ads account and navigate to the API access section to generate an API key.
  • Use the API key to authenticate your connection to the Apple Search Ads API and retrieve the necessary data from your campaigns.
  • Create a custom query in Excel Power Query to import the Apple Search Ads data, specifying the desired metrics and dimensions.
  • Apply any necessary data transformations, such as filtering, sorting, or aggregating, to prepare the data for analysis.
  • Load the transformed data into your Excel workbook, creating tables, charts, or dashboards to visualize your Apple Search Ads performance.
  • Automate data refreshes to keep your Excel Power Query dashboard up-to-date with the latest Apple Search Ads data.
  • Consider using a dedicated data connector, like Improvado, to simplify the data extraction and load process.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Apple Search Ads to Excel Power Query with Improvado

Improvado is the best solution to connect Apple Search Ads to Excel Power Query. It offers a robust data pipeline that automates the extraction, transformation, and loading of marketing data from various sources, including Apple Search Ads. With Improvado, you can easily access a comprehensive data dictionary of metrics and dimensions from Apple Search Ads, allowing for more in-depth analysis and reporting.

Improvado's scalable and customizable solution can handle large volumes of data, ensuring that enterprise companies can efficiently centralize their marketing and sales data. In addition, Improvado provides high-quality customer support, helping businesses effectively implement and maintain their data connections.

Summary of connection Apple Search Ads to Excel Power Query

In summary, connecting Apple Search Ads to Excel Power Query allows enterprise companies to visualize and analyze their advertising data, making data-driven decisions to optimize their app marketing campaigns. By using Improvado, businesses can benefit from a scalable, customizable solution with high-quality customer support, capable of processing large volumes of data and centralizing marketing and sales data. To learn more about how Improvado can help you connect Apple Search Ads to Excel Power Query, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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