Connect Amplitude to Qlik for Real-Time Data Flow

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What is Amplitude?

Amplitude is a powerful product analytics platform that helps enterprise companies gain valuable insights into user behavior, enabling them to optimize their digital products and grow their business. By tracking user engagement and conversion metrics, Amplitude allows businesses to identify trends, test new features, and make data-driven decisions to improve customer satisfaction, retention, and revenue growth.

What is Qlik?

Qlik is a leading data analytics and business intelligence platform that empowers enterprise organizations to make better, data-driven decisions by providing interactive and intuitive data visualization tools. With its powerful associative analytics engine, Qlik enables users to explore and analyze large volumes of data from multiple sources, uncovering hidden insights and trends that drive business growth and innovation.

Connecting Amplitude to Qlik

To connect Amplitude to Qlik, follow these steps:

  • Export your Amplitude data in CSV, JSON, or another supported format.
  • Prepare the exported data by cleaning, transforming, and aggregating it as needed.
  • Upload the prepared data to a cloud storage service or database that Qlik supports, such as Amazon S3, Google Cloud Storage, or Microsoft Azure Blob Storage.
  • Configure a Qlik data connection to connect to the cloud storage service or database where your Amplitude data is stored.
  • Load the data from the cloud storage or database into Qlik using the data connection.
  • Build visualizations, dashboards, and reports in Qlik to analyze and explore your Amplitude data.
  • Regularly update and refresh your Amplitude data export and Qlik connection to ensure that your Qlik visualizations and reports are up-to-date.
  • Alternatively, use a third-party data connector like Improvado to automate the process of extracting, transforming, and loading Amplitude data into Qlik.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Senior Media Analyst
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Connecting Amplitude to Qlik with Improvado

Connecting Amplitude to Qlik with Improvado simplifies the data integration process and offers numerous benefits such as:

  • Automated data extraction and transformation, reducing manual effort and ensuring data accuracy.
  • Normalization of data from Amplitude and other marketing sources for consistent reporting and analysis in Qlik.
  • Access to a comprehensive data dictionary that outlines all available metrics and dimensions from Amplitude and other data sources, making it easy to understand and work with the data in Qlik.
  • Scalable and customizable solutions that adapt to your specific business needs and requirements.
  • High-quality customer support to assist with any issues or questions related to integrating Amplitude with Qlik.
  • Ability to process large volumes of data from Amplitude and other sources without performance degradation.

Summary of connection Amplitude to Qlik

In summary, connecting Amplitude and Qlik enables businesses to leverage the power of both platforms for improved decision-making and growth. By using Improvado, organizations can streamline the process of integrating Amplitude data into Qlik, benefiting from scalability, customization, high-quality customer support, and the ability to process large volumes of data. With Improvado, businesses can centralize their marketing and sales data, ensuring consistent, accurate, and up-to-date insights for better decision-making. To learn more about connecting Amplitude to Qlik with Improvado, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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