Connect Amplitude to Google Sheets to Streamline Marketing Analytics

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What is Amplitude?

Amplitude is a robust product analytics platform that enables enterprises to make data-driven decisions by tracking user behavior in real-time. Companies can leverage Amplitude to understand how users engage with their products, identify trends, and optimize user experiences. By providing valuable insights into customer behavior, Amplitude helps enterprises drive growth, increase customer satisfaction, and improve retention rates.

What is Google Sheets?

Google Sheets is a powerful, cloud-based spreadsheet application that allows enterprises to manage, analyze, and visualize data in real-time. With its user-friendly interface and extensive collaboration features, Google Sheets enables teams to work together seamlessly, streamline decision-making, and improve overall efficiency. Additionally, Google Sheets offers a wide range of built-in functions, charts, and tools, making it an ideal solution for analyzing data, generating reports, and creating custom dashboards for various business needs.

Connecting Amplitude to Google Sheets

Connecting Amplitude to Google Sheets can be achieved through various methods, such as:

  • Exporting data from Amplitude as a CSV or JSON file and manually importing it into Google Sheets.
  • Using a third-party integration tool, such as Zapier or Integromat, to automate the data transfer process between Amplitude and Google Sheets.
  • Developing a custom script using Amplitude's API to fetch data and push it to Google Sheets programmatically.
  • Leveraging a dedicated data connector for Google Sheets Amplitude, like Improvado, which simplifies the process of extracting and loading data from Amplitude to Google Sheets while ensuring data accuracy and consistency.

While these methods can help you connect Amplitude to Google Sheets, they may not be scalable, customizable, or efficient for large enterprises with complex data needs. Instead, using Improvado's advanced marketing analytics platform can help you streamline the entire data pipeline, from data extraction and transformation to data visualization, ensuring a seamless and accurate flow of information between Amplitude and Google Sheets.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Connecting Amplitude to Google Sheets with Improvado

Improvado stands out as the best solution for connecting Amplitude to Google Sheets because it offers a comprehensive, enterprise-grade data pipeline that supports data extraction, transformation, normalization, and visualization. By automating the process of transferring data from Amplitude to Google Sheets, Improvado helps businesses save time, reduce errors, and maintain data consistency.

With Improvado, you can easily access a wide range of metrics and dimensions that can be automatically extracted from Amplitude, enabling you to create tailored reports and dashboards in Google Sheets. Furthermore, Improvado's platform is highly scalable, allowing it to process large volumes of data and support the needs of large enterprises.

Summary of connection Amplitude to Google Sheets

In summary, connecting Amplitude to Google Sheets can be challenging for large enterprises, but Improvado offers a seamless, scalable, and customizable solution that addresses these challenges. By leveraging Improvado's advanced marketing analytics platform, businesses can centralize their marketing and sales data, process large volumes of data, and create comprehensive reports and dashboards in Google Sheets. Additionally, Improvado's high-quality customer support ensures that any issues are promptly addressed, allowing businesses to focus on deriving insights and making data-driven decisions. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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