Connect Adroll to Looker for Insightful Visualizations

Empower your marketing analytics with automated data connections using Improvado.

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What is Adroll?

Adroll is a well-known marketing platform that helps large enterprises with over $1B in annual revenue and over 2,500 employees drive growth and customer engagement. By using Adroll, businesses benefit from its powerful retargeting capabilities, cross-channel marketing solutions, and granular audience targeting. This enables them to optimize their marketing strategies and maximize ROI.

What is Looker?

Looker is a modern business intelligence (BI) and data visualization platform designed for large enterprises. It provides users with powerful data analytics and reporting tools, enabling them to make data-driven decisions. With Looker, businesses benefit from customizable, real-time dashboards, advanced data exploration capabilities, and seamless data integration. This allows them to uncover insights and drive growth across various departments.

Connecting Adroll to Looker

Connecting Adroll to Looker involves several steps:

  • First, ensure that you have access to both Adroll and Looker accounts with the necessary permissions for data integration.
  • Next, create an API key in Adroll to facilitate secure data transfer between the two platforms.
  • Then, configure a data connector for Looker Adroll in the Looker platform. This may require specifying the API key, as well as other necessary connection details such as endpoint URLs and authentication methods.
  • Once the connection is established, import data from Adroll to Looker by specifying the desired data sets, metrics, and dimensions. This can be done through a scheduled or on-demand data sync process.
  • Finally, create an Adroll Looker dashboard to visualize Adroll data and perform Adroll data analysis using Looker's advanced data visualization tools.
  • Alternatively, you can use Improvado, an advanced marketing analytics platform that simplifies the process of connecting Adroll to Looker. Improvado offers a complete data pipeline, from data extraction and transformation to data visualization, making it an ideal choice for large enterprises.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adroll to Looker with Improvado

Improvado is the best solution for connecting Adroll to Looker because it streamlines the entire data connection process. With Improvado, you can easily extract data from Adroll to Looker and access a wide range of metrics and dimensions automatically. Improvado's platform offers scalability, customization, and high-quality customer support, ensuring that large enterprises can effortlessly integrate and analyze their Adroll data in Looker.

Moreover, Improvado's ability to process large volumes of data and centralize marketing and sales data makes it the ideal choice for connecting Adroll and Looker. Its powerful data transformation and normalization features ensure that your data is consistent and reliable, allowing you to make data-driven decisions with confidence.

Summary of connection Adroll to Looker

In summary, connecting Adroll and Looker is essential for large enterprises looking to harness the power of their marketing data. By using Improvado, companies can effortlessly integrate Adroll with Looker and enjoy the benefits of a scalable, customizable, and efficient data connection solution. With access to high-quality customer support and the ability to process large volumes of data, Improvado is the best choice for centralizing marketing and sales data. To experience the advantages of connecting Adroll and Looker with Improvado, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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