Connect Adroll to Grafana to Streamline Marketing Analytics

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What is Adroll?

Adroll is a powerful marketing platform that helps enterprise companies efficiently manage their digital advertising campaigns. By leveraging artificial intelligence, Adroll automates ad placement and optimization, resulting in better ROI and improved customer engagement. Enterprises benefit from Adroll's advanced targeting capabilities and cross-channel insights, allowing them to make data-driven decisions and optimize their marketing efforts.

What is Grafana?

Grafana is an open-source data visualization and monitoring tool that enables enterprise companies to unify their data in beautiful, interactive dashboards. With its extensive plugin ecosystem and support for various data sources, Grafana allows organizations to gain valuable insights from their data, monitor key performance indicators, and make informed decisions. Grafana's scalability and flexibility make it a popular choice among large enterprises looking to optimize their data visualization and analytics efforts.

Connecting Adroll to Grafana

Connecting Adroll to Grafana can be achieved through the following steps:

  • Identify and list all relevant metrics, dimensions, and data sources within Adroll that need to be visualized in Grafana.
  • Consult Adroll's API documentation to understand the structure of the data and available endpoints for data extraction.
  • Develop a custom data connector for Grafana to establish a connection to Adroll's API, allowing it to fetch and import data from Adroll to Grafana.
  • Configure the data connector for Grafana by providing the necessary credentials and API keys to authenticate and access Adroll's data.
  • Use Grafana's built-in query editor to create custom queries that fetch the desired data from Adroll's API, process it, and display it on Grafana dashboards.
  • Design and customize Grafana dashboards to visualize Adroll data, highlighting important metrics and KPIs for better decision-making.
  • Regularly maintain and update the custom data connector for Grafana and Adroll to ensure seamless data syncing and compatibility with any changes to Adroll's API or Grafana's data source requirements.
  • Alternatively, consider using an advanced marketing analytics platform like Improvado to simplify the process of connecting Adroll to Grafana, eliminating the need to build and maintain a custom data connector. Improvado offers a complete data pipeline solution, handling everything from data extraction and load to data transformation, normalization, and visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adroll to Grafana with Improvado

Improvado is the best solution for connecting Adroll to Grafana because it eliminates the need for custom data connectors and manual data syncing. This advanced marketing analytics platform offers a seamless way to integrate Adroll with Grafana, providing a complete data pipeline solution that covers data extraction, transformation, normalization, and visualization. With Improvado's pre-built connectors, enterprises can easily access a wide range of metrics and dimensions from Adroll, enabling them to visualize and analyze their marketing data more efficiently. Additionally, Improvado offers excellent customer support, ensuring that any issues encountered during the integration process are resolved quickly and efficiently.

Summary of connection Adroll to Grafana

In summary, connecting Adroll to Grafana can be a complex process, but using Improvado simplifies the entire data pipeline. With Improvado's scalable, customizable solution, enterprises can easily centralize their marketing and sales data, allowing them to process large volumes of data and gain valuable insights from their Adroll campaigns. Improvado's high-quality customer support ensures that any issues are resolved promptly, enabling enterprises to focus on improving their marketing efforts and making data-driven decisions. To learn more about how Improvado can help your business, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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