Connect Adroll to Excel Power Query to Eliminate Human Error

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What is Adroll?

Adroll is a powerful marketing platform designed to help enterprise companies grow their businesses through retargeting and prospecting campaigns. By leveraging artificial intelligence and machine learning, Adroll enables marketers to reach their target audience, optimize ad performance, and analyze campaign results. The platform's advanced features and robust reporting capabilities make it an invaluable tool for large enterprises seeking to improve their marketing ROI and drive sustainable growth.

What is Excel Power Query?

Excel Power Query is a powerful data transformation and analysis tool built into Microsoft Excel that allows users to connect to various data sources, clean and manipulate data, and create customized reports. With its user-friendly interface and extensive capabilities, Excel Power Query enables large enterprises to streamline their data analysis processes, automate repetitive tasks, and make data-driven decisions. Furthermore, it integrates seamlessly with other Microsoft Office applications, making it a popular choice for organizations looking to enhance their business intelligence capabilities.

Connecting Adroll to Excel Power Query

Connecting Adroll to Excel Power Query can be achieved through several steps:

  • Export your Adroll data as a CSV file.
  • Open Excel and navigate to the Power Query tab.
  • Click on "From Data" and choose "From CSV."
  • Locate and open the exported Adroll CSV file.
  • Manipulate the data using Power Query's transformation tools to fit your reporting needs.
  • Create visualizations and reports using the imported Adroll data.
  • Set up an automated process to update the data and reports regularly.
  • Consider using a data connector like Improvado to streamline the process and enhance data extraction and load capabilities.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adroll to Excel Power Query with Improvado

Improvado is the ideal solution for connecting Adroll to Excel Power Query. It offers a comprehensive data pipeline that automates data extraction, transformation, normalization, and visualization. With Improvado, you can easily access numerous metrics and dimensions from Adroll and other marketing data sources, enabling you to create customized reports and visualizations that cater to your unique business needs. Its powerful data aggregation capabilities ensure accurate and reliable insights, while its user-friendly interface allows you to manage your data connections seamlessly. Moreover, Improvado's dedicated customer support team is available to assist with any challenges that may arise during the integration process.

Summary of connection Adroll to Excel Power Query

In summary, connecting Adroll and Excel Power Query is an effective way to enhance your marketing data analysis and visualization capabilities. Improvado offers a reliable and scalable solution that caters to the specific needs of large enterprises, enabling you to centralize your marketing and sales data, process large volumes of data, and customize your reports and visualizations. Its high-quality customer support team is always available to help you overcome challenges and ensure a seamless integration process. To learn more about Improvado and its benefits, book a call with an expert today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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