Connect Adobe Analytics (ex. Omniture) to MS Excel to Make Data-Driven Decisions

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What is Adobe Analytics (ex. Omniture)?

Adobe Analytics (ex. Omniture) is a comprehensive web analytics solution that provides large enterprises with valuable insights about their online presence. It allows businesses to collect, analyze, and visualize data from their websites and mobile applications in real-time. By utilizing Adobe Analytics, enterprises can make data-driven decisions, optimize their marketing strategies, and enhance user experience.

What is MS Excel?

MS Excel is a powerful spreadsheet software that helps enterprises store, manage, and analyze data. With its user-friendly interface and advanced features, MS Excel is widely utilized for financial analysis, data visualization, reporting, and much more. The tool allows companies to organize large datasets, automate repetitive tasks, and perform complex calculations, making it an essential tool for efficient decision-making within organizations.

Connecting Adobe Analytics (ex. Omniture) to MS Excel

Connecting Adobe Analytics (ex. Omniture) to MS Excel can be achieved in several ways. Here are some options to consider:

  • Utilize Adobe Analytics' built-in reporting features: Adobe Analytics offers various built-in report exporting options, including the ability to export data directly to MS Excel. This method is straightforward but may require manual intervention and is limited to specific data types and dimensions.
  • Use Adobe's API to extract data: Adobe Analytics offers an API that enables users to programmatically access and extract data. With the right technical skills, this method can be used to create a custom solution for pulling data into MS Excel.
  • Leverage third-party tools: Various third-party tools are available to facilitate the connection between Adobe Analytics and MS Excel. These tools offer pre-built connectors and can simplify the process of syncing data between the two platforms.
  • Employ Improvado as a data connector: Improvado offers an all-in-one solution for connecting Adobe Analytics to MS Excel, handling data extraction, normalization, and visualization. This option provides a scalable, customizable, and efficient way to sync and visualize data from Adobe Analytics in MS Excel without extensive technical knowledge.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adobe Analytics (ex. Omniture) to MS Excel with Improvado

Improvado stands out as the best solution to connect Adobe Analytics (ex. Omniture) to MS Excel due to its comprehensive range of features and benefits. The platform handles the entire data pipeline, from data extraction to visualization, making it a seamless and user-friendly process. With Improvado, users can access a wide variety of metrics and dimensions that can be automatically extracted from Adobe Analytics without any coding or technical expertise required.

One of the key advantages of using Improvado is its scalability, allowing it to accommodate large volumes of data from various sources. The platform is also highly customizable, enabling users to tailor reports and dashboards to their specific needs. Furthermore, Improvado offers high-quality customer support, ensuring that users receive assistance and guidance throughout the entire process.

Summary of connection Adobe Analytics (ex. Omniture) to MS Excel

In summary, connecting Adobe Analytics (ex. Omniture) and MS Excel is made significantly more accessible and efficient through the use of Improvado. This advanced marketing analytics platform provides an all-in-one solution for data extraction, normalization, and visualization, allowing enterprises to make data-driven decisions and optimize their marketing strategies. Improvado's scalability, customization, high-quality customer support, and ability to handle large volumes of data make it the ideal solution for connecting Adobe Analytics and MS Excel. To learn more about how Improvado can help your organization, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.

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