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Streamline User Access and Enhance Security with Unified Data in Okta Identity Cloud and Salesforce Integration
Connect Okta Identity Cloud and Salesforce to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Okta Identity Cloud is a cloud-based identity and access management platform designed to secure user authentication and streamline access across complex enterprise environments. It supports multi-factor authentication, adaptive security policies, and lifecycle management, ensuring that only authorized personnel access critical systems. With enterprises averaging 120+ martech tools, Okta’s centralized identity management simplifies integrations and reduces security risks associated with fragmented access points.
The platform’s robust API-driven architecture allows seamless connection to thousands of applications and services, enabling automated provisioning and deprovisioning. Integrating Okta with Improvado enhances data aggregation capabilities, reducing reporting time by 75%, which allows marketing teams to focus more on analytics and strategy rather than manual data handling. This combination provides a scalable, secure foundation for managing digital identities in dynamic enterprise ecosystems.
Salesforce is a cloud-based customer relationship management (CRM) platform designed to help organizations streamline sales, marketing, and customer service processes. By centralizing customer data, it enables businesses to improve client interactions, increase efficiency, and drive revenue growth.
With extensive customization and analytics capabilities, Salesforce supports data-driven decision-making across departments. Its integration with Improvado connects 500+ sources, allowing businesses to consolidate marketing data and gain comprehensive insights in one place.
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The Okta Identity Cloud integration with Salesforce offers a unified dashboard that centralizes user access and data insights. This setup provides clear visibility into identity management and CRM activities, simplifying administrative tasks and enhancing data accuracy.
Okta connects with Salesforce via SAML or OAuth protocols, enabling single sign-on (SSO) and automated user provisioning to streamline access management across platforms.
Combining Okta and Salesforce enhances security with centralized authentication, reduces password fatigue for users, and improves compliance through detailed access controls and audit trails.
Setup involves configuring Salesforce as an application in Okta, setting up SSO, mapping user attributes, and enabling provisioning—tasks simplified by tools like Improvado that help monitor data flows.
User data sync happens through automated provisioning and deprovisioning using SCIM APIs, ensuring that user roles and permissions stay consistent across both systems in real-time.
Yes, Improvado can aggregate and visualize identity and access data from Okta and Salesforce, helping businesses track integration performance and user activity efficiently.
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