Integrate VK and YouTube data into a single marketing dashboard

With Improvado you can merge marketing data from VK and YouTube on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect VK and YouTube to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from VK

VK is the biggest and the most popular social network in Russia and some countries of the former Soviet Union. If you’re dealing with marketing among Russian-speaking users, running a VK marketing campaign is obligatory. Our VK connector allows you to streamline marketing data from VK to your centralized marketing system. With its help, you can track impressions and conversions, monitor activity in social groups, and find mentions about your company in VK. Uploading these data to your visualization tool yields comprehensive reports and gives you a detailed picture of your marketing efforts.

Streamlining data from YouTube

YouTube is a cloud-based video advertising platform that allows advertisers to manage their video advertising campaigns across YouTube and the Google Display Network. We’ve developed a real-time API YouTube connector that saves you time by automatically importing your YouTube conversion pixel data into your favorite marketing automation platform. This means you can see the results of your YouTube campaigns in one place. This integration can save you thousands of hours of manual video tagging and data entry.

FAQ

Streamlining data from VK

VK is the biggest and the most popular social network in Russia and some countries of the former Soviet Union. If you’re dealing with marketing among Russian-speaking users, running a VK marketing campaign is obligatory. Our VK connector allows you to streamline marketing data from VK to your centralized marketing system. With its help, you can track impressions and conversions, monitor activity in social groups, and find mentions about your company in VK. Uploading these data to your visualization tool yields comprehensive reports and gives you a detailed picture of your marketing efforts.

Merging VK data with other connectors

Streamlining data from YouTube

YouTube is a cloud-based video advertising platform that allows advertisers to manage their video advertising campaigns across YouTube and the Google Display Network. We’ve developed a real-time API YouTube connector that saves you time by automatically importing your YouTube conversion pixel data into your favorite marketing automation platform. This means you can see the results of your YouTube campaigns in one place. This integration can save you thousands of hours of manual video tagging and data entry.

YouTube integration with other services

Streamlining data from YouTube

YouTube is a cloud-based video advertising platform that allows advertisers to manage their video advertising campaigns across YouTube and the Google Display Network. We’ve developed a real-time API YouTube connector that saves you time by automatically importing your YouTube conversion pixel data into your favorite marketing automation platform. This means you can see the results of your YouTube campaigns in one place. This integration can save you thousands of hours of manual video tagging and data entry.

YouTube integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect VK and YouTube data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from YouTube and VK to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate VK and YouTube?

Joining VK and YouTube allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating VK and YouTube. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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Analyze YouTube and VK data in a single tool