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Unify Your Customer Data for Enhanced Campaigns and Deeper Insights with Iterable and Salesforce Integration
Link Iterable and Salesforce data to Improvado with just a few clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Iterable is a growth marketing platform designed to help businesses create, execute, and optimize personalized campaigns across multiple channels such as email, SMS, and push notifications. It offers advanced segmentation and data management tools, enabling marketers to target specific customer groups based on real-time behavior and attributes. Given that analytics teams typically spend 60-80% of their time on data preparation, Iterable’s streamlined data workflows help reduce this bottleneck by integrating and processing customer data within the platform.
Additionally, Iterable supports robust A/B testing and performance tracking to refine campaign effectiveness continuously. Its integration with Improvado further enhances reporting capabilities, reducing reporting time by 75%. This allows marketing and analytics teams to focus more on strategic insights rather than manual data consolidation, significantly accelerating decision-making processes in complex, data-driven environments.
Salesforce is a cloud-based customer relationship management (CRM) platform designed to help organizations manage sales, customer service, and marketing efforts efficiently. By centralizing customer data, businesses improve collaboration and gain insights that drive smarter decisions and higher conversion rates.
With tools tailored to various industries, Salesforce streamlines workflows and enhances customer engagement. Integrating Improvado reduces weekly reconciliation from 8 hours to 30 minutes, enabling teams to focus more on growth and less on manual data tasks.
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The Iterable + Salesforce dashboard offers a consolidated view of marketing and sales data, enhancing decision-making efficiency. It reduces procurement complexity by 85%, streamlining vendor management processes. Users can monitor campaign performance alongside customer interactions in one place, ensuring alignment of marketing efforts with sales goals. The interface provides real-time analytics, enabling quick adjustments based on current data trends. Integration simplifies reporting by combining disparate datasets into a unified display.
The integration connects Iterable's marketing automation platform with Salesforce CRM, enabling unified customer profiles and synchronized campaigns across both systems for enhanced targeting.
Setup involves connecting your Salesforce account within Iterable’s settings, mapping fields between platforms, and configuring triggers; tools like Improvado can streamline data synchronization during this process.
This integration improves marketing efficiency by automating lead nurturing, providing real-time customer insights, and enabling personalized messaging based on Salesforce data.
Data sync occurs through API connections that update customer records and campaign metrics regularly; Improvado enhances this process by aggregating data from multiple sources into Salesforce and Iterable efficiently.
Yes, Improvado offers data integration services that simplify tracking, reporting, and syncing between Iterable and Salesforce, reducing manual workloads and improving data accuracy.
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