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Effortlessly unify your lead data from Facebook and Salesforce for smarter, faster follow-ups.
Bridge Facebook Lead Ads and Salesforce data to Improvado in just a few steps.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Facebook Lead Ads is an advertising solution designed to help businesses collect lead information directly within the platform, streamlining user interaction by eliminating the need to navigate away from Facebook. Key features include pre-filled forms that use profile data to reduce friction and customizable questions to qualify leads effectively. This approach addresses challenges in data consistency—critical since 89% of marketers report that inconsistent data causes misalignment between teams and campaigns.
Integrating Facebook Lead Ads data with tools like Improvado enables marketers to centralize and standardize lead information, resulting in 5× faster time-to-insight. This integration supports automated data aggregation and normalization, allowing for real-time performance tracking and improved decision-making across marketing channels. Such technical enhancements are essential for managing large-scale campaigns with complex attribution models.
Salesforce is a cloud-based customer relationship management (CRM) platform designed to help organizations streamline sales, service, and marketing processes. By centralizing customer data, it improves team collaboration and accelerates decision-making, which can boost revenue growth and customer satisfaction.
Integrating Salesforce with Improvado enhances data accuracy by eliminating 99% of discrepancies, ensuring reliable insights for business strategies. This combination supports companies in making informed decisions and optimizing their marketing investments effectively.
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Integrate Facebook Lead Ads with Salesforce using our dashboard to monitor your lead flow and campaign performance in real time. The interface presents clear visualizations of lead sources, conversion rates, and sales stages, helping you track ROI effortlessly.
This integration automatically transfers lead data collected from Facebook Lead Ads directly into Salesforce, enabling real-time lead capture and management without manual entry. Improvado facilitates this data flow efficiently, ensuring accurate syncing between platforms.
Integrating these platforms streamlines lead management, accelerates follow-ups, and improves data accuracy. Improvado enhances these benefits by providing customizable data pipelines and detailed analytics for better decision-making.
Setup involves connecting your Facebook and Salesforce accounts through an integration tool like Improvado, configuring lead forms, and mapping lead fields to Salesforce objects. Improvado provides step-by-step guidance to simplify this process.
Lead data typically syncs in near real-time or at short intervals depending on your setup. Improvado allows you to customize synchronization schedules to match your business needs for timely lead handling.
Yes, field mapping customization is supported, letting you select and transform lead data to fit Salesforce
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