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Harness unified data to drive personalized customer journeys and boost marketing ROI with Adobe and Salesforce integration.
Merge Adobe Marketing Cloud and Salesforce data streams into Improvado seamlessly.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Adobe Marketing Cloud is an integrated suite of digital marketing tools designed to help businesses streamline campaign management, customer analytics, and content personalization. Key features include Adobe Analytics for in-depth data insights, Adobe Experience Manager for content management, and Adobe Target for A/B testing and personalization. In an industry where 64% of marketers lack tools to measure true ROI, Adobe Marketing Cloud provides granular attribution models and real-time reporting dashboards that enable data-driven decision-making.
Additionally, Adobe Marketing Cloud supports seamless data integration through APIs and connectors, facilitating cross-channel campaign orchestration. When paired with Improvado, users benefit from automated data aggregation that eliminates 90% of marketing-related IT tickets, significantly reducing manual reporting efforts. This integration enhances operational efficiency and allows marketers to focus on strategy rather than data management complexities.
Salesforce is a cloud-based customer relationship management (CRM) platform designed to help organizations streamline sales, service, and marketing processes. By centralizing customer data, it enhances collaboration and provides actionable insights that drive growth.
Businesses benefit from improved customer engagement and more efficient operations. Through Improvado integration, Salesforce connects 500+ sources, enabling comprehensive data analysis and smarter decision-making.
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The Adobe Marketing Cloud and Salesforce dashboard offers a unified view of customer data and campaign performance. It cuts audit prep time by 60%, streamlining compliance checks with integrated reporting tools. Users can track real-time engagement metrics across channels, enabling quick adjustments. The dashboard also supports customized data visualizations, helping teams focus on key performance indicators relevant to their strategies.
Adobe Marketing Cloud connects with Salesforce through APIs and connectors that enable data exchange, allowing marketing teams to use Salesforce CRM data in Adobe's campaign and analytics tools.
The integration enhances customer segmentation, personalizes marketing campaigns, and streamlines lead management by combining Salesforce’s customer insights with Adobe’s marketing automation capabilities.
Setup involves configuring API access, mapping data fields between platforms, and often leveraging tools like Improvado to simplify data synchronization and automate workflow processes.
Data sync typically occurs via scheduled API calls or ETL tools such as Improvado, ensuring customer data, campaign metrics, and sales information remain up-to-date across both platforms.
Yes, Improvado streamlines data flow and reporting between Adobe Marketing Cloud and Salesforce, reducing manual work and providing unified analytics for better decision-making.
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