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Unify Your Marketing and Sales Data for Clearer Insights and Improved Campaign Performance
Connect Act-On and Salesforce to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Act-On is a cloud-based marketing automation platform designed to help businesses streamline and optimize campaigns through advanced features like behavioral tracking, automated email workflows, and detailed lead scoring. With capabilities such as real-time analytics and CRM integration, it addresses key challenges in campaign management. Given that 64% of marketers lack tools to measure true ROI, Act-On’s multi-touch attribution models provide clearer visibility into marketing impact across channels.
The platform’s open API supports integrations like Improvado, which consolidates data for unified reporting, resulting in 5× faster time-to-insight. This technical synergy enables marketing teams to automate data aggregation and generate comprehensive dashboards without manual effort, enhancing decision-making accuracy and efficiency in complex marketing environments.
Salesforce is a cloud-based customer relationship management (CRM) platform designed to help organizations streamline sales, service, and marketing efforts. By centralizing customer data, it enables businesses to enhance customer engagement and improve decision-making with real-time insights.
Its robust tools support automation and collaboration, boosting productivity across teams. Additionally, integrating Salesforce with Improvado allows businesses to connect 500+ data sources, simplifying reporting and providing a comprehensive view of marketing performance.
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The Act-On + Salesforce dashboard provides a comprehensive view of your marketing and sales data in one place. Designed for clarity and efficiency, it cuts audit prep time by 60%, helping teams meet compliance deadlines faster. The interface offers customizable reporting widgets that track campaign performance in real time. Users can drill down into lead activity details to identify trends and optimize follow-up strategies. Integration sync status updates ensure data accuracy across platforms.
The integration connects Act-On's marketing automation tools directly with Salesforce's CRM, allowing data like leads, contacts, and campaigns to flow between both platforms in real time, improving marketing and sales alignment.
This integration enhances lead nurturing by syncing customer data, automates campaign tracking in Salesforce, and provides better visibility into marketing ROI, leading to more informed business decisions.
Setup typically involves configuring API connections and mapping fields between Act-On and Salesforce, which can be streamlined using tools like Improvado that simplify data synchronization and reduce manual input.
You can synchronize leads, contacts, opportunities, and campaign responses either in real time or at scheduled intervals, ensuring both platforms reflect the most current information for sales and marketing teams.
Yes, Improvado specializes in consolidating marketing and sales data, enabling advanced reporting and analytics by pulling data from Act-On and Salesforce into a unified dashboard, reducing data silos and manual work.</
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