Connect Unity Ads Data — Mobile Ad ROI Clarity

Connect Unity Ads and let AI agents query campaign performance, monetization data, and user acquisition metrics alongside ad spend from 1,000+ sources.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Unity Ads

Show me top-performing Unity placements for our puzzle game this week.

Your rewarded video placement 'Level Complete Reward' drove 47K impressions with a $2.14 eCPM and 18% conversion rate to in-app purchases. Interstitial 'Game Over' hit $1.89 eCPM across 62K impressions.

Pause the banner placement—it's dragging down overall yield.

Banner placement 'Main Menu Bottom' paused. Reallocating inventory to rewarded video. Expected yield increase: +23% based on current eCPM differential.

Trusted by data-driven teams

1,000+

Integrations

200+

Unity Ads Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect Unity Ads to your data warehouse

Improvado connects directly to Unity Ads APIs to extract campaign performance, revenue data, ad placement metrics, and user acquisition statistics. Our platform automatically pulls data from Unity Ads monetization and user acquisition campaigns. Data refreshes run on your preferred schedule—hourly or daily—without manual exports. Unity's complex reporting structure gets transformed into clean, analysis-ready datasets.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Unity Ads API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Unity Ads through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified mobile advertising across networks

Unity Ads data gets normalized through Improvado's Marketing Common Data Model alongside other mobile ad networks and analytics platforms. Compare user acquisition costs from Unity Ads with Facebook Gaming, Google Ads, and AppsFlyer attribution data in unified reports. Marketing teams can optimize cross-network spending based on true lifetime value and retention metrics. Revenue attribution becomes accurate when Unity monetization data combines with user acquisition costs from all channels.

Unity Ads Stats API v5 · API key · hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from Unity Ads

Object	Fields
Campaign	campaign_id impressions clicks installs spend ecpi revenue
Creative	creative_id creative_name impressions clicks ctr spend video_completion_rate
Placement	placement_id impressions clicks revenue ecpm fill_rate
App	app_id impressions installs revenue arpdau retention_day1

How it works

From connection to autonomous action in three steps

Connect

Connect your Unity Ads account via OAuth. The agent accesses placement data, bid configurations, and revenue metrics across your mobile game portfolio in real time.

Ask

Ask questions like 'Which placements have the highest eCPM this month?' or 'Show me conversion rates by ad format for our casual game' or 'What's the fill rate trend for rewarded video?'

Act

The agent adjusts bid floors for specific placements, pauses underperforming ad units, reallocates inventory between formats, and updates targeting parameters to optimize yield and user experience.

Use Cases

What teams ask their AI agent about Unity Ads

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Compare user quality across Unity Ads, Facebook Gaming, and Google App campaigns

Your AI agent analyzes Unity Ads data and delivers actionable insights — automatically, in seconds.

7 hrs → 30 min

Improvado Agent Cross-channel

Optimize ad spend by tracking Unity Ads ROAS against other mobile ad networks

Your AI agent analyzes Unity Ads data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Build executive dashboards showing mobile advertising performance and revenue

Your AI agent analyzes Unity Ads data and delivers actionable insights — automatically, in seconds.

4 hrs → 12 min

AI Agent Access

Your agent doesn't just read Unity Ads — it compares user quality across networks

Read

The agent reads impression volume, eCPM, fill rates, click-through rates, conversion data, revenue by placement, ad format performance, geographic breakdowns, and user engagement metrics from your Unity Ads campaigns.

Write

The agent pauses or activates placements, adjusts bid floors and price floors, modifies ad format allocation, updates frequency caps, changes targeting rules, and reallocates inventory between rewarded video, interstitial, and banner formats.

Monitor

The agent monitors eCPM drops below target thresholds, fill rate declines, unusual impression volume changes, conversion rate shifts, revenue anomalies by placement, and user engagement pattern changes that signal optimization opportunities.

AI agents query campaign performance, revenue metrics, and user acquisition data directly from Unity Ads APIs. They calculate ROAS by comparing Unity users against Facebook Gaming and Google App campaigns. Agents automatically identify which ad placements and formats drive the highest lifetime value.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Unity Ads

You

Compare Unity ad placements by eCPM and user engagement for our mobile game

Placement Performance

Placement	Impressions	eCPM Change
Level Complete Reward	47,203	+12.4%
Game Over Interstitial	62,891	+8.1%
Daily Bonus Reward	31,456	+15.7%
Main Menu Bottom Banner	89,234	-22.3%
Post-Purchase Reward	18,902	+19.2%

5 placements · 249K impressions · avg $2.03 eCPM

You

Increase bid floor on the top rewarded placement by 15%

Bid floor updated

Level Complete Reward · $2.14 → $2.46 eCPM target

Destinations

Send Unity Ads data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Unity Ads as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What Unity Ads data can Improvado extract?

Improvado extracts campaign performance metrics, revenue data, impression counts, click-through rates, and user acquisition statistics from Unity Ads. We pull both monetization data from ads shown in your games and user acquisition campaign performance. All standard Unity Ads dimensions and metrics are supported through official APIs.

How often does Unity Ads data sync with Improvado?

Unity Ads data syncs hourly or daily based on your preference and plan level. Most teams choose daily syncs to align with their reporting cycles. Real-time sync options are available for enterprise customers who need immediate access to campaign performance data.

Can I combine Unity Ads data with other mobile ad networks?

Yes, Improvado normalizes Unity Ads data alongside Facebook Gaming, Google Ads, ironSource, Vungle, and 500+ other advertising platforms. Our Marketing Common Data Model ensures consistent metrics across all mobile ad networks. This enables true cross-network performance comparison and budget optimization.

Does Improvado support Unity Ads revenue and monetization data?

Improvado extracts both user acquisition campaign data and monetization revenue from Unity Ads. Ad revenue, eCPM, fill rates, and impression data from ads shown in your games flow through our platform automatically. This gives you complete visibility into Unity's impact on both user acquisition and revenue generation.

What destinations work with Unity Ads data from Improvado?

Unity Ads data flows to BigQuery, Snowflake, Redshift, Azure Synapse, and other major data warehouses. BI tools like Tableau, Power BI, and Looker connect directly to your transformed Unity Ads datasets. Mobile gaming companies typically use these setups for performance marketing dashboards and executive reporting.

How does Improvado handle Unity Ads API authentication?

Improvado manages Unity Ads API authentication automatically using secure OAuth connections. Once you authorize the connection, our platform handles token refresh and maintains secure access to your Unity Ads data. You don't need to manage API keys or worry about authentication expiring.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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