Connect Twilio to Looker to Make Data-Driven Decisions

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What is Twilio?

Twilio is a cloud communications platform that allows enterprises to build, scale, and operate real-time communication experiences with their customers. With Twilio, companies can integrate voice, video, messaging, and authentication services into their applications. Enterprise companies benefit from using Twilio by improving customer engagement, streamlining communication processes, and enhancing overall customer experience.

What is Looker?

Looker is a modern data analytics platform that empowers enterprise companies to make data-driven decisions in real-time. Looker provides a powerful, easy-to-use interface for exploring and visualizing data, making it simple for users to access, analyze, and share insights. By leveraging Looker, enterprises gain a competitive advantage with increased efficiency, better decision-making, and improved collaboration across departments.

Connecting Twilio to Looker

Connecting Twilio to Looker can be achieved through several methods:

  • Using Twilio's APIs to extract data and import it into Looker, allowing for visualization and analysis of Twilio data within the Looker platform.
  • Developing custom scripts or using third-party tools to extract, transform, and load (ETL) data from Twilio into Looker, ensuring that the data is properly structured and formatted for optimal use in Looker's visualization tools.
  • Utilizing pre-built data connectors or plugins specifically designed to integrate Twilio with Looker, simplifying the process of connecting the two platforms and ensuring seamless data synchronization.
  • Employing a comprehensive data management solution like Improvado, which covers the entire data pipeline, from data extraction and load to transformation and normalization, all the way through to visualization in Looker. This approach not only connects Twilio to Looker but also centralizes the management of all your marketing and sales data in one platform.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Twilio to Looker with Improvado

Improvado is the best solution for connecting Twilio to Looker because it offers a comprehensive, end-to-end data management platform designed specifically for large enterprises. With Improvado, you can easily extract a wide range of metrics and dimensions from Twilio and automatically load them into Looker for visualization and analysis. Improvado's platform is highly scalable, customizable, and able to process large volumes of data, ensuring seamless integration between Twilio and Looker regardless of the size of your organization. Additionally, Improvado provides exceptional customer support, helping you overcome any challenges that may arise during the integration process.

Summary of connection Twilio to Looker

In summary, connecting Twilio and Looker allows enterprises to unlock the full potential of their marketing and sales data, leading to better decision-making and improved overall performance. By choosing Improvado to manage this integration, companies gain access to a powerful, scalable solution that centralizes all their marketing and sales data in one platform. With Improvado, you can expect customization options, high-quality customer support, the ability to process large volumes of data, and seamless integration between Twilio and Looker. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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