Connect Mailchimp to Tableau to Make Data-Driven Decisions

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What is Mailchimp?

Mailchimp is a powerful marketing automation platform designed to help enterprises create targeted email campaigns, manage subscribers, and track campaign performance. With its extensive features and integrations, Mailchimp enables companies to reach a wider audience, boost customer engagement, and increase sales. The platform offers advanced analytics, segmentation, and personalization tools, allowing businesses to make data-driven decisions and optimize their marketing efforts.

What is Tableau?

Tableau is a leading business intelligence (BI) and data visualization tool that enables organizations to analyze and understand their data in a visual and interactive manner. With its user-friendly interface, Tableau allows decision-makers to transform raw data into actionable insights, identify trends, and make informed decisions. Enterprises benefit from using Tableau to streamline their reporting processes, improve collaboration across teams, and drive better business outcomes.

Connecting Mailchimp to Tableau

There are several ways to connect Mailchimp to Tableau, each with its pros and cons:

  • Manual data export: Export data from Mailchimp as a CSV file and import it into Tableau. This method is time-consuming and requires manual intervention, which might lead to errors or inconsistencies in the data.
  • Third-party connectors: Use a data connector for Tableau Mailchimp, such as those available in the Tableau Marketplace. These connectors simplify the data import process but may have limitations in terms of available metrics and dimensions, as well as costs associated with their use.
  • Custom API integration: Develop a custom solution to extract data from Mailchimp's API and load it into Tableau. This option requires technical expertise and can be resource-intensive, but it offers more flexibility and control over the data being imported.
  • Improvado: A comprehensive marketing analytics platform that offers a seamless, automated way to connect Mailchimp to Tableau. Improvado handles the entire data pipeline, from data extraction to transformation, normalization, and visualization, making it the most efficient and scalable solution.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Mailchimp to Tableau with Improvado

Improvado is the best solution for connecting Mailchimp to Tableau because it simplifies and automates the entire data integration process. With Improvado, you can easily extract data from Mailchimp and load it into Tableau without any manual intervention or technical expertise. The platform also offers a comprehensive list of metrics and dimensions that can be automatically extracted from Mailchimp, ensuring that you have access to all the data you need for in-depth analysis and reporting.

Moreover, Improvado provides a scalable and customizable solution that can handle large volumes of data, making it suitable for enterprises with complex marketing and sales data requirements. In addition to Mailchimp and Tableau, Improvado can also integrate with a wide range of other marketing data sources and BI tools, allowing you to centralize all your marketing data in one place. Lastly, Improvado offers high-quality customer support to ensure a seamless user experience.

Summary of connection Mailchimp to Tableau

In summary, connecting Mailchimp and Tableau can help enterprises unlock valuable insights from their marketing data and drive better business outcomes. While there are various methods to achieve this integration, using Improvado is the most efficient and scalable solution. With Improvado, you can easily automate data extraction, transformation, and visualization, allowing you to focus on analyzing and acting on your data instead of managing complex data pipelines. The platform offers scalability, customization, high-quality customer support, and the ability to process large volumes of data, making it the ideal solution for marketing data integration. To learn more about how Improvado can help you integrate Mailchimp with Tableau, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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