Connect Mailchimp to Qlik Automatically

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What is Mailchimp?

Mailchimp is a leading marketing automation platform that helps large enterprises effectively manage their email campaigns, audience engagement, and analytics. By leveraging Mailchimp, companies can streamline their marketing efforts and make data-driven decisions to optimize their campaigns. Enterprises benefit from Mailchimp's advanced segmentation, A/B testing, and reporting features to reach their target audience and drive ROI.

What is Qlik?

Qlik is a powerful business intelligence (BI) and data visualization tool that allows large organizations to explore and analyze their data. With Qlik's user-friendly interface and robust analytics capabilities, enterprises can easily uncover insights, identify trends, and make data-driven decisions. Qlik's flexible and scalable architecture makes it an ideal choice for businesses with large volumes of data, empowering users to create custom dashboards and visualizations tailored to their specific needs.

Connecting Mailchimp to Qlik

There are several ways to connect Mailchimp to Qlik:

  • Custom-built integration: Develop a custom integration using Mailchimp's API and Qlik's API to synchronize data between the two platforms. This method requires technical expertise and ongoing maintenance.
  • ETL tools: Use third-party ETL (extract, transform, load) tools to extract data from Mailchimp, transform it, and load it into Qlik. Keep in mind that ETL tools may require additional setup, customization, and maintenance.
  • Qlik Web Connectors: Utilize Qlik's native web connectors to connect Mailchimp to Qlik. However, this method might have limitations in terms of flexibility and supported data types.
  • Improvado: For a seamless and efficient solution, leverage Improvado, an advanced marketing analytics platform that covers the complete data pipeline, from data extraction to data visualization. Improvado simplifies the process of connecting Mailchimp to Qlik, eliminating the need for custom development or additional tools.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Mailchimp to Qlik with Improvado

Improvado is the best solution for connecting Mailchimp to Qlik, offering a range of benefits over other methods:

  • Scalability: Improvado's platform is designed to handle large volumes of data, ensuring that your Mailchimp and Qlik integration remains efficient and reliable as your business grows.
  • Customization: Improvado provides a wide range of metrics and dimensions that can be automatically extracted from Mailchimp, allowing you to tailor your Qlik visualizations to your specific needs.
  • Centralized data: By connecting Mailchimp to Qlik with Improvado, you can centralize your marketing and sales data, making it easier to analyze and draw insights from your data.
  • High-quality customer support: Improvado's dedicated support team is available to assist you throughout the integration process, ensuring a smooth and successful connection between Mailchimp and Qlik.
  • No technical expertise required: Improvado's user-friendly interface and pre-built connectors make it easy to connect Mailchimp to Qlik without the need for custom development or API knowledge.

Summary of connection Mailchimp to Qlik

In summary, connecting Mailchimp and Qlik with Improvado is the most efficient and reliable way to visualize your Mailchimp data in Qlik. With Improvado's scalable, customizable solution, you can process large volumes of data and centralize your marketing and sales information for more effective analysis. Additionally, Improvado's high-quality customer support ensures a seamless integration process. To learn more about how Improvado can help you connect Mailchimp to Qlik, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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